Life, 1916-08-17 · page 6 of 38
Life — August 17, 1916 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **luxury automobile advertisement** from Life magazine (page 262). The Locomobile Company of America is advertising their 1917 closed-car models. The text highlights that the new coach work sits closer to the ground for "lower step, greater convenience, and smarter appearance." Interior design credits go to Miss Elsie de Wolfe, described as "the leading authority on decoration," known for simplicity and taste. The ad emphasizes exclusivity—production is deliberately limited to allow individual attention to each car. Prices range from $5,600 to $6,800 (substantial sums in 1917). The ornate Art Deco border frames this as premium, high-end marketing. No satire or political commentary is present; this is straightforward aspirational advertising for wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LOCOMOBILE CLOSED CARS oh. 1917 advance styles are now on exhibition. The new Coach Work is carried nearer to the ground, resulting in a lower step, greater convenience, and smarter appearance. abet are by Miss Elsie de Wolfe, the leading authority 02 decoration, who has selected a wide variety of beautiful fabrics of exclusrve pattern and special weave. The effects are accomplished in the simplicity and taste for which this artist is famous. or clic production of these luxurious vehicles ts restricted in order to devote much time to cach indt- vidual car. Prices $5600. to 86800. Faery rx THE LOCOMOBILE COMPANY OF AMERICA « ~ Makers or Fine Motor Cars comicbooks.com