Life, 1916-07-20 · page 33 of 44
Life — July 20, 1916 — page 33: what you’re looking at
What you’re looking at
The page promotes Goodyear Cord Tires' expanding market reach. The text notes that these premium tires were once exclusive to luxury cars (Packard, Locomobile, Stutz) but are now being adopted by middle-class vehicles (Ford, Studebaker, Overland). The ad argues this widespread adoption proves the tires' superior value—greater comfort, durability, and mileage—rather than mere social prestige. The visual shows four tires arranged in an X pattern, displaying different tread designs for various driving conditions. This reflects early-1920s automotive democratization: as car ownership expanded beyond the wealthy, aftermarket upgrades became status symbols accessible to average motorists. The ad positions Goodyear as transcending class divisions through genuine quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cel bal de Jeg ij ij W: IC nning a Wider and Wider Field UMMM IME was when Goodyear Cord E Tires were considered the special 2 prerogative of the larger and ‘| costlier cars. [| Now, a tremendous demand sprung up among owners of cars of every size and almost every class. You have known that Goodyear Cord Tires are regular equipment on the Franklin, the Pack- ard Twin Six, the Locomobile, the Peerless, the White, the Haynes Twelve and the Stutz. Look about and you will see that they are be- ing adopted, now, by owners of the Cadillac, Chalmers, Pierce-Arrow, Studebaker, Winton, Overland, Jeffery, Saxon, King, Case, Inter- State, Glide, Cole, Ford and many other cars. Could there be a stronger indication of down- right good value than this spontaneous and wide- spread adoption of a tire whose first cost is, of course, greater ? | II | If there wasn’t something more tangible than mere good looks and social distinction — the mass of motorists would never pay the higher price. That something is, of course, greater goodness, and greater comfort, less-power-lost, and more. mileage-gained. Extreme flexibility and resilience enable Good- year Cord Tires to absorb road shocks without danger of stone-bruise and blow-out; assist in a quicker get-away; and make the car coast farther. Their size is much larger, and they have much greater air space, than ordinary Q. D. clinchers. This increased pneumatic cushion emphasizes their comfort and offers further effective insur- ance against trouble. The Goodyear Tire & Rubber Company Akron, Ohio CORD. TIRES | Double-thick All-Weather 9 No-Hook and Q. D. Clincher and Ribbed Treads, for rear < types, for gasoline and elec- and front wheels. The deep, f tric cars. Goodyear Tires, sharp All-Weather grips re- Heavy Tourist Tubes and Tire sist skidding and give great Saver Accessories are easy to traction. The ribbed Tread get from Goodyear Service assists easy steering. Station Dealers everywhere. comicbooks.com