Life, 1916-07-06 · page 39 of 42
Life — July 6, 1916 — page 39: what you’re looking at
What you’re looking at
This page combines satirical commentary on early 20th-century politics with period advertisements. **"Modern Inventions" Section:** The text presents brief, sardonic observations on contemporary issues—likely referencing President Wilson's foreign policy, military preparedness debates, and naval expansion. References to "Villa" suggest Mexican border conflicts; "Mother Hubbards" (a loose garment) humorously imagine prominent political figures (Carnegie, Bryan, Taft, Roosevelt) wearing them, mocking dignified statesmen. The joke satirizes both the absurdity of fashion trends and how even serious politicians could be made ridiculous. **Advertisements:** The page features vintage product ads typical of the era: Delatone (hair removal), Evans Ale, and Ajax Tires (guaranteed 5,000 miles). These reflect consumer goods marketed during this period. The political content appears aimed at Wilson-era debates over military spending and intervention, with gentle mockery of establishment figures dressed in unflattering garments—a common Life magazine tactic for deflating pomposity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mise Modern Inventions sins of Congress shall be visited on the nation. Where there's a Villa, there should be a way. Time and war wait for no land. One air fleet deserves another. Who can decide when nations will agree? It's an ideal country that knows no danger. A satisfactory navy is the best ad- vertisement. A ship on the sea is worth two on a Take care of defenses, and the na- Dill. tion will take care of itself. Never count your’ natural safe- An ounce of war is worth a pound guards before they are vroved. of preparedness propaganda. DELATONE re . es Removes Hair or Fuzz from lee Face, Neck or Arms 1s- DELATONE ts an old and well-known sctentite prepa: ‘ion, In powder form, forthe quick, safe and certatn cr moval of hairy growthe—no matter how thick oF statborn they may bes You make a paste by mixing # lit. at the Delatone and water, then spread on the hairy surface Mier tence three shigutes Tobed the paste and the hairy wil be he years aed lo high al. Sidresn nfou receipe of One Dollar’ ty ss The Sheffield Pharmacal Company 339 So. Wabash Ave., Dept. D. F., Chicago, Illinois in- nis ld en on affairs could make themselves much ed more interesting by putting on Mother ng Hubbards. This statement can be on proved by anyone who will merely vy visualize Andrew Carnegie, in a plaid Mother Hubbard, trimmed with steel- ate colored thistles; William J. Bryan, in a purple effect, set off by figures of —— white doves and silver dollars; W. Howard Taft, in a vertically striped conception, fastened with Yale-blue rn. buttons; and Mr. Roosevelt, in a gore- hued garment, imprinted with repre- ne sentations of little Teddy bears and big sticks, serve” | It is hoped every possible means will i | be used to give publicity to this new application of the Mother Hubbard. . President Wilson could do wonders. “ A oon oe rench | Let him but suggest the uniforming of While others are claiming quality lation | his proposed army with Mother Hub- ‘ ; we are guaranteeing it m six | bards, and the whole world will be dis- “ . : | 3 cussing the innovation. | \ FoR eleven years Ajax tires ony | 9 have been guaranteed in fever | a - writing for 5000 miles. fal at | ; = | | There’s Nothing lth ¥ < . . :_,. | | Likea Social Glass ear wis | of / This guarantee is definite, black and white telgium N assurance that the quality is there, the oe same inbuilt quality that has made the os Ajax plan successful and has kept our fac- any | Ls : ‘ ‘ tories working 24 hours daily since 1911. ; | \ x Ajax Rubber Company, Inc. smerica aia | pF 1796-1798 Broadway New York a AJAX Branches in_ Atlanta, Boston, Brooklyn, Chicago, b j Cieveland, Dallas, Denver, Des Moines, Detroit, Indian: to make others see things as \ apolis, Kansas City, Mo. Los Angeles, Minneapolis, you see them. Controversy Philadelphia, Portla: Ore., San Francisco, Seattle. s melts before it like snow in Factories—Trenton, N. J. id, Mo~ summer time. 41 Draters, CM, RVANS & SONS, HUDSON, N. Te comicbooks.com