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Life, 1916-07-06 · page 38 of 42

Life — July 6, 1916 — page 38: what you’re looking at

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Life — July 6, 1916 — page 38: Life, 1916-07-06

What you’re looking at

This page contains two main elements: **The Westinghouse Advertisement** (left side) promotes an electric starter system for Ford automobiles, featuring a large hand emerging from a steering wheel. The ad emphasizes convenience—"Forget the crank"—highlighting the advantage of electric starting over manual hand-cranking, which was physically demanding and dangerous. The $85 price tag and list of distributors indicate this was a significant automotive innovation of the early 1900s. **"For Benefit of Man" (right side)** is satirical commentary proposing that men adopt the "Mother Hubbard"—a loose, comfortable dress traditionally worn by women. The author argues ironically that men would save time and money if they wore this garment instead of conventional suits. The satire mocks both rigid masculine dress codes and the economic inefficiency they represent. The **champagne and product advertisements** filling remaining space are typical of Life magazine's revenue model. The page reflects early-20th-century concerns: automotive innovation, gender and clothing conventions, and economic rationality.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

38 L L ' L ‘ For Benefit of Man tended only for man, why may not man adopt a garment with which woman alone is associated, namely, the Leta Mi ht Hand Start Y F. d Mother Hubbard? The Mother Hub- ighty our For bard has never been deservedly appre- ‘ Forget the creak Jag into row, sat at the wheel, ciated by man. Compared with his urn the switch, press a button, and an unseen hand : 5 sends you away, quickly, gently and unfailingly. Distributors: conventional tripljgate apparel of coat, anes the way it rors when have a Westing- Atlanta, Alerander-SeeweMd Co, vest and trousers, the Mother Hubbard c Moore, Tae, Withernsea Garage peaee me ting Equipment on Reston. Wotr Pua Ga is simpler, more accessible and more No matter what the weather, you can always count Chiegy i pinzbowee Suis Srv: | roomy. It can be bought in all shapes ic for eal ‘ : fe'Statien ‘ . {eit lta of power to reduce high cranking speed Slee Mee Sos Sasol Co and sizes, and in as many different de- ‘overcome the resistance of a stiff motor. ‘cat Co ‘With the Westinghouse system, you always have lights that burn without interruption and can be turned on full or dimmed from the seat at a touch. Adjustable brackets, compensating sprocket and a driving-chain three tons strong insure freedom from chain troubles. There are no gears to get out of order. Westinghouse is proud to put its name on this equipment, so you can be eure it’s right. That's the : only kind of system to put on your car. man would be wonderfully beneficial. Write or phone the nearest distributor now Pot Each wearer would gain, in his dress- fer full information. He will put you fot, Va * ft " Ps ‘n touch with a decler (m your sicinuy. eine Cis Severe Thee oo: ing and undressing, at least five min- WESTINGHOUSE. utes a day, or thirty hours a year. This ELECTRIC. MANUZACTURING COMPANY, time, figured at the Ford rate, would Suapysipe Woaxs Prrvsavacs, Pa. 2. have a moncy value of about fifteen Price: Lane ch dollars. And if all the forty million $85 complete ptnemeld, Mant.- 7 men of this country could be persuaded with battery and wenger a her Eevee aane to use the garment, the yearly saving everything else wet apote Car seer Western Mote f a illi oly Co. would total more than half a million necessary i dollars, a sum sufficient to put a navy yard at every brookside. Men prominent in business and state signs as wall paper. It needs no creas- ing, brushing or suspenders. It never bags at the knees or becomes shiny at another place. From an economical standpoint, the acquisition of the Mother Hubbard by Great Western wa Champagne “‘Brat Special 1900" ‘‘Special Reserve” | (absolutely brut) (very dey) | “Extra Dry” (medium) Produced by the old French slow method of fermentation in the bottle taking from six | to seven years of time. Great Western is the Only American Champagne ever awarded a Gold Medal at — Foreign Expositions. Th Paris Exposition, 1900, France . Paris Exposition, 1889, France Lik Bruxelles Exposition, 1910, Belgiuay Vienna Exposition, 1873, Austria | Bruelles Exposition, 1897, Belgium | Paris Exposition, 1867, France Write for our tree Mlustrated Book twhich tells how Champagne is mad WESTINGHOW, ELECTRIC Capable Master Hall HILIP HALL, aged four, of San Francisco, according to a news dispatch, can read, write, spell, tell the capital of every state in the Union, name each of the fifty-eight ine C counties in California and their county seats, play a piano, discuss Abraham Lincoln Pleasant Valley Wine pany and “The Merchant of Venice,” and ride a pony. If he only knew how to smoke cigar- |} Oldest and largest producers of Champagne ia America ettes, swear and give a fraternity grip, he'd have a broader education than many uni- | Pre versity undergraduates. If he were able to rise to his feet and burst into a flood of } You CAN SLEEP impassioned oratory in favor of building an eighty-thousand-dollar post office for Cotton- . : . —— i, L I Id EC 7 Cc * With ti h lish- after sunrise, on your sleeping porch, pres to m: tail, La., he could out-Congress many a Congressman. ithout any further accomplish if you wear aB. K.B. It fits comfortably over ments whatsoever he can qualify as Secretary of the Navy, according to the present eyes, will not fall of, and induces as well aso [9 YOU tandards. longs sleep. Sent postpaid for 25 cent for $ melts aa aca ' NICHT MFG. CO., 6 Harvard Square, Cambridge, Mars. sumn Ai Dai comicbooks.com