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Life, 1916-07-06 · page 36 of 42

Life — July 6, 1916 — page 36: what you’re looking at

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Life — July 6, 1916 — page 36: Life, 1916-07-06

What you’re looking at

This page is primarily **advertising** for Republic Rubber tires, but includes social satire in "And So There You Are!" ## The Tire Advertisement Republic Rubber Company showcases their new "Prodium Process" tire tread, claiming superior durability (9,467 test miles). The copy emphasizes the tread's toughness, oil-resistance, and anti-skid properties. A small illustration shows a strength test where men pull on rubber strips. ## The Social Satire The brief article mocks **American business culture's herd mentality**. Business owners agreed to close their establishments during summer because public schools close—without genuinely questioning why. The satire suggests they uncritically copy institutional practices and then congratulate themselves for "discovering" obvious truths about rest and leisure, attributing this to "educators" (implied: without original thought). The humor lies in exposing their shallow reasoning and self-satisfaction. The caption cartoon ("Are We On The Right Road, Charlie?") reinforces this theme of people following others without understanding direction or purpose.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

This is a photorraph a crowsection of the tat pan 0? miles nate knwo dove ae by asa picce f fine ster. This tire twould be coed for thousands of mites of additional tear, 9467 miles on this Republic Prodium Process Tire Toughest rubber in the world gives new solution of the tire problem What the sole is to the shoe, the tread is to the tire. No matter how good the fabric or the inner tube may be, if the tread is weak, the whole tire is weak. With this principle before them, the Republic Rubber Company's experimental force has worked for years to perfect a tire tread stock that would overcome the difficulties of ordinary rubber. Prodium is their answer. — Prodium is a newly discovered z substance, that, when compounded with high’grade rubber, makes the ff toughest material ever used on a tire, The tire section shown above is but one of many proofs of this statement. Prodium, or the Prodium Process as it is now called. givesa tire tread th: fresh-cut rock docs withstands extraordinarily, tem: peratures; that wears down as evenly SL SSSeSSTESESa SE] as a pice of fine steel; that is oil-proof and grit-proof; that it is more resilient than ordinary rubber. In fact, Prodium Process Rubber is as near wear-proof as human’ ingeauity can make a material that must be flexible. stytish STAGGARD Black Tread Tyee Mark 0 Pst Ga Republic Prodium Process Tires can now be had in the stylish ick tread, so much in vogue among motorists. In. the Staggard Tread of “WM" Tread non-skid styles, this new rubber furnishes immunity from skidding! possessed by no other tire. And even the plain tread style has re- markable anti-skid qualities. Make this test yourself Write for a sample strip of Prodium Process Rubber. Try to break it. We have found few arms strong enough to tear a strip only one«ighth inch square. A strip one inch square will Wy hold 2.400 Ibs. or 20 average men. |] Get the sample today. Convince your- self that this is the toughest tread ever === putona tire. THE REPUBLIC RUBBER COMPANY, Youngstown, Ohio Branches and Agencies in the Principal Cities REPUBLIC Pi0ciss TIRES " ARE WE ON THE RIGHT ROAD, CHARLIE?” “YES, BUT WE DON’T KNOW IT.” And So There You Are! L the business men met and agreed to close up in summer from June 12th to September sth, be- cause if it was done by the public schools, it must be a good thing. “The public schools,” argued the B. M., “are run for the public, and the public is composed of _ individuals whose main business it is to take care of themselves in such a way that they can get married and raise nice families. Therefore, if the public schools close up all summer, there is, of course, rea- son in it.” “What really disturbs me,” said one business man, “is that we never thought of it before. Here we've had the public schools before us all our lives.” “True,” said another business man, | “but there are so many good things lying around loose nowadays that we can’t be expected to think of them all. The main point is that now, thanks to the public schools, we have at last dis- covered the great truth that man needs no longer work by the sweat of his brow, but only needs to follow the for- mula invented by group of intel- lectual giants, otherwise known as edu- cators.” Just imagine finding a perfect cocktail form- ula, buying the best liquors for it, and put- ting it in bottles on the ice. That’s just what Club Cocktails do for you expertly and at less expense, with ageing in the wood to perfect smoothness. In all ten varieties the Club Cocktail flavor is inimitable. G. F. HEUBLEIN & BRO. Hartford = New York London Importers of the Famous BRAND'S A-1 SAUCE FOR g MEN OF BRAINS 1GARS -N ADE AT KEY WEST— comicbooks.com