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Life, 1916-07-06 · page 35 of 42

Life — July 6, 1916 — page 35: what you’re looking at

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Life — July 6, 1916 — page 35: Life, 1916-07-06

What you’re looking at

**The Cartoons:** The top cartoon depicts an irate customer demanding the proprietor fetch the manager, complaining that the waiter is out to lunch—a visual pun on the literal absence of staff. The bottom illustration, titled "A Change of Air," shows four well-dressed men in formal attire, likely depicting a social or political scene, though the specific reference is unclear from the visible text. **Book Reviews:** The page discusses recent political and literary works, including a book by "R. Benson" (identified as the socialist candidate for President) critiquing the established social order, and a novel called "The Grasp of the Sultan" featuring romantic intrigue in Turkish palace settings. **The Advertisement:** The bulk of the page is a Kelly-Springfield Tires advertisement claiming superiority through hand-manufacturing and longevity ("excess-mileage tires"), positioning them as premium products for discerning, experienced motorists willing to prioritize cost-per-mile over initial price—a class-conscious sales pitch.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

fontreal, LINES The Latest Books (Continued from page 28) facto order. And having collected and tabulated and analyzed the facts of this de facto situation, it places them before us in the overwhelming logic of their un- argued implications. R. BENSON'S book (he is the so- cialist candidate for President) labors, to begin with, under the disad- vantage of being, manifestly, a campaign document as well as a development of the author's convictions. It challenges (with excellent cause and caustic wit) the established social order. And it points out (with unanswerable precision) the various colored gentlemen either al- ready hiding in the wood-pile of pre- paredness or ready, presently, to open offices there. But it proposes to meet the actually impending crisis with noth- ing more tangible than the fine faith and unfinished program with which it chal- lenges the future. We are thus, it seems, confronted on the one hand with a con- dition, and on the other with a theory. Which shall we tackle first? HE anonymous author of “ The Grasp of the Sultan” (Houghton, Mifflin, $1.25) combines either a personal knowl- edge or a vivid imaginative conception of Turkish palace conditions with a fine disregard for inherent likelihood and a forthright gift for romantic yarning. An English “black sheep” gets a job as tutor to the multitudinous sons of the Sultan; strikes up an actual friendship with a four-year-old prince and a phan- tom love affair with his mother; wins his into the good graces of the chief eunuch, the chief cook and other powers beneath the throne, and ends a really enlivening pipe-dream by a consummated clopement. J.B. Kerfoot. tretee | Gee “4 CHANGE OF arn” |Experience teaches us what we don’t want as well as what we want. | Kelly-- Springfield ‘Automobile Tires -Hand Made EW buy Kelly-Springfield Tires until they have had experience with other tires and learned to measure tire values in terms of mileage rather than initial cost. Every Kelly-Springfield Tire you |see is a certificate attesting: ‘This is jan experienced motorist.”’ | It testifies: “This man has driven other cars, measured the wearing qualities of tires, and learned to purchase mileage at the minimum cost.’” The reason is simple. Kelly- Springfield Tires cost more. They are hand-made—to be sure that mileage is built into them. They are excess-mileage tires. So they are found on new \cars of the better class only, as special or optional equip- ment when the car buyer |knows tire values and appre- |ciates that the car manufac- jturer has paid the price necessary to provide the best service to be had. Kelly-Springfield Tires cannot be made to meet the price allowed for tire equipment on lower priced cars, when buyers expect only guar- anteed mileage, so they are not found on cars until the car buyer has learned to ignore initial cost and guarantees and consider cost per mile. Because the public expects a guarantee, Kelly-Springfield Tires are guaranteed for 5,000, 6,000 and 7,500 miles, according to type. But they yield 8,000, 10,000 and often greater mileage. Cases where ad- justments are necessary are rare. Few who have once used Kelly- Springfield Tires ever change to other tires, except when they buy new cars equipped with other tires chosen by the manufacturer. Kelly-Springfield Tire Co. Factories in Akron and Wooster, Ohio Executive Offices : Broadway and 57th St. Send ten cents for the new game, “Going to Market” comicbooks.com