Life — June 29, 1916 — page 3: what you’re looking at

What you’re looking at

# Pathfinder Advertisement This page is primarily an **automobile advertisement** rather than political satire. It advertises the Pathfinder car, marketed as "King of Twelves" (likely referring to a 12-cylinder engine). The illustration depicts a luxury touring car with seven passengers—elegantly dressed men and women in 1920s attire, some standing, suggesting the vehicle's spacious interior. A figure on horseback appears in the background. The accompanying text employs flowery language to appeal to wealthy buyers, claiming the Pathfinder enables "the utmost of luxury and satisfaction in living" for those with both wealth and good taste. The ad lists specifications and pricing ($1,750-$1,850), and notes "Complete details and catalog on request." This represents typical early-twentieth-century automotive marketing targeting affluent consumers.