Life, 1916-06-29 · page 2 of 41
Life — June 29, 1916 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward cigarette advertisement for Camel brand, published in *Life* magazine. The ad emphasizes Camel's blend of "Turkish and choice Domestic tobaccos," highlighting that smoking Camels produces "no unpleasant cigaretty after-taste," "no bite, no parch." It appeals to both regular smokers and non-smokers by promising superior quality and flavor. The imagery shows the iconic Camel logo (a dromedary camel with palm trees) and product packaging. A circular detail explains the "stamp" sealing mechanism that "preserves the tobacco in its original freshness." This reflects early 20th-century cigarette marketing before health warnings, when tobacco companies emphasized taste and quality as primary selling points to expand their consumer base.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday. Annual Sobscristion Five Dollrs. Slagle Copies, Ten Ceats. Price ia Eagiand, Sixpence. Vatered atthe Pott Ofice at New York, N- ¥.a0 Second Clas Mal Tatered ay Secon Clase Maver atthe Pox Gice Department Canssae ta Copyright ta Engliad and the British Possessioas, xt good a: ing Camels than quai been offered with Camels! No unpleasant cigaretty after-taste in CIGARETTES ‘O unpleasant cigaretty odor; no bite, no parch! Camels are just an out-and-out cigarette delight, the expert blend of choice Turkish and choice Domestic tobaccos creating a cigarette flavor as new as it is enticing! You can smoke Camels liberally because they have such a mild- mellow-body. You have no bother about a “comeback!” Each puff of Camel cigarette smoke is so refreshing, and so completely satisfying to the most fastidious taste, that ycur confidence and appreciation of Camel quality steadily increases! You do not look for or expect coupons or premiums. You realize that the value is in the cigarettes! Smeters who use cigarettes regularly and those who have not cared particularly for cigarettes for one reason or another will find intense enjoyment in Camels! That's because Camels are so un- usual in taste, in fragrance, in all around desirableness! Camels will win your o. k. on clean-cut-merit! So certain are we of Camels’ quality-superiority ; of the pleasure Camels assure in flavor; of Camels’ freedom from bite, parch or any unpleasant cigaretty after-taste that we frankly ask you to compare Camels, puff-by-puff, with any cigarette in the world at any price! Camels are sold everywhere in scientific- ally sealed packages, 20 for 10c; or ten R.J. REYNOLDS TOBACCO CO. packages (200 cigarettes) ina carton for Winston-Salem, N. C. $1.00. We strongly recommend this carton for the home or office supply, or when you travel. The stamp piaced over end seals the package, which keeps out air, thereby preserving the quality of the blended tobaccos. By inserting the fingers as illustrated, the stamp easily benaks without tearing the tin foil, which folds back into its place. comicbooks.com