Life, 1916-06-22 · page 29 of 48
Life — June 22, 1916 — page 29: what you’re looking at
What you’re looking at
The main illustration depicts a deforested landscape—tree stumps covering the ground, a shuttered mill, and birds flying overhead—captioned "Into This?" This is an environmental advocacy cartoon warning about **paper waste and forest depletion**. The text argues that wasteful periodical ordering destroys "one of our rapidly failing national assets" and urges readers to support conservation by placing standing orders with newsdealers, thereby reducing overprinted, unread copies. Below is an unrelated comic dialogue between "Judge" and "Kelly" about a street fight. When Judge questions why Kelly fought a stranger, Kelly replies that all his friends are away on vacation—a humorous deflection suggesting boredom or loneliness drove the altercation. The page combines **Progressive-era environmental messaging** with lighthearted humor, typical of Life's satirical format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Into This? eMAALEs —sAy-BUD0— factured from forest trees. A waste of paper means the needless destruc- tion of one of our rapidly failing na- tional assets. Conservation investi- gations and measures are doing some- thing to stem this loss, but they do not count much against the thought- lessness and laziness of an entire nation, Every individual can, with small effort, do something to help remove this one item of national waste. Lire. has to some extent a selfish interest in the reform, but the benefit to be derived is general as well as special. You can help directly, if you will take a little trouble in the purchase of your periodicals. If your news- dealer can count on you as a regular purchaser, he will not have to order copies which in too many cases are never read by anyone. Therefore, give your newsdealer a standing order for your periodicals. Do this well in advance if you are changing your abode for the summer. Then you will be sure not to miss any issues, and you will be helping a merchant who is only too glad to supply your wants if he can tell what they are. And if he cannot supply you with any periodical upon de- mand, he can readily secure it for you with very small delay. Failing to find satisfaction with the newsdealer, it is not difficult to send a subscription direct to the pub- lisher. As a regular subscriber you may change your address as often as you please. A postal card, the earlier sent the better, will do this. Lire may seem to be devoting a good deal of its space to a purely business matter. The justification is that it is not only the business of the publishers of periodicals, but it is also your business and the business of the whole American people. His Responsibility brett This man was a stranger to you! Then why did you pick a fight with him? Ketty: All me friends is away on their vacations! comicbooks.com