Life, 1916-06-15 · page 31 of 48
Life — June 15, 1916 — page 31: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes Goodyear Cord Tires to automobile manufacturers and owners during the early automotive era (appears to be 1920s based on car models listed). The "point" is marketing strategy: Goodyear notes that cord tires are becoming standard equipment on luxury brands (Franklin, Packard, Locomobile), and the ad celebrates their expanding adoption across mid-range vehicles (Hudson, Buick, Chevrolet, Oldsmobile, etc.). The visual shows two tire designs—smooth and ribbed—demonstrating product variety. The text emphasizes practical benefits: better shock absorption, longer service life, improved fuel economy, and safer handling. There is **no satire or political commentary**. This is straightforward industrial advertising highlighting a tire technology's competitive advantage during an era when automobile reliability and tire quality were major consumer concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
new cars being equipped by the makers with cord c yy tires are going out on Goodyear Cord Tires. But a growth even more striking than that is taking place. Goodyear Cord Tires are standard equipment on the Franklin, the Packard Twin Six, the Locomobile, the Peerless, the White and the Haynes Twelve. But you will also see them widely used now on cars like the Hudson, Stutz,Velie, Buick, Hupmobile, Chev- rolet, Apperson, Dodge Brothers, Kissel, Oakland, Jackson, Oldsmobile, Chand- ler, Paige, and so on. SS Simply because owners have learned that any good car gains in looks, in power-saving and gasmileage, and in smooth riding,through Goodyear Cords. Coming to Cords Oversize, flexibility, and resiliency combine in these tires to produce real riding luxury by absorbing most of the jolt and jar of travel; to give unusual freedom from tire trouble; and to work economies by giving long service, and by saving power and fuel. “Their flexibility and resilience enable them to absorb road shocks without danger of stone-bruise and blow-out; add miles per gallon; assist in a quicker getaway; and make the car coast far- ther when power is shut off. The oversize is very marked, and provides an increased cushion of aur, which serves to emphasize the easy- riding and the other good qualities built into Goodyear Cord Tires. Goodyear Tires, Saver Acces: Siam Dealers everywhere The Goodyear Tire & Rubber Company Akron, Ohio bes and Tire sy to live great traction assists easy ateczing. No-Hook and 9. D. Clincher types, cars, jor gasoline and electric comicbooks.com