Life, 1916-06-01 · page 3 of 44
Life — June 1, 1916 — page 3: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. The page promotes FISK Tire Service's free offerings to new car owners—including tube installation, tire mounting, wheel inspection, and monthly tire inspections at over 100 branches nationwide. The illustration shows a satisfied family (adults and children) gathered around a car wheel, appearing pleased with the service. The accompanying text emphasizes that FISK's service policy is "so liberal" with "no other organization in the country" offering comparable free assistance. This represents early automotive marketing targeting the growing class of new car owners in the early 20th century, when tire maintenance was a significant expense and concern for motorists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Message to New Car Owners! ISK Tire Service is FREE. It includes putting in your new tube, mounting tire on your spare wheel, air testing, inspection, inflation, your wheels inspected for alignment and so on, regard- less of the tire used. No other organization in the country is so well prepared to give you this assistance—no other service policy is so liberal. There is never a charge made in any Fisk Branch except for actual repairs and supplies. Your future tire expense depends on your early knowledge of how to care for and use your tires; proper inflation for your car; how to economize by caring for the small cuts; and a dozen and one other things that have a direct bearing on tire expense. More than 100 direct Fisk Branches are distributed throughout the country. At any one of them you get this uniform FREE Service and expert advice. Many motorists have reduced expenses, eliminated road annoyances and increased their mileage greatly by regular monthly tire inspections—FREE at Fisk Branches. Consult Your Telephone Direc- tory for the Local Fisk Branch— Make Use of Fisk Service Now. comicbooks.com