Life — June 1, 1916 — page 3: what you’re looking at

What you’re looking at

# FISK Tire Service Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes FISK Tire Service's free offerings to new car owners—including tube installation, tire mounting, wheel inspection, and monthly tire inspections at over 100 branches nationwide. The illustration shows a satisfied family (adults and children) gathered around a car wheel, appearing pleased with the service. The accompanying text emphasizes that FISK's service policy is "so liberal" with "no other organization in the country" offering comparable free assistance. This represents early automotive marketing targeting the growing class of new car owners in the early 20th century, when tire maintenance was a significant expense and concern for motorists.