Life, 1916-06-01 · page 2 of 44
Life — June 1, 1916 — page 2: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. The page promotes Camel cigarettes by the R.J. Reynolds Tobacco Company. The ad emphasizes that Camels are "free from bite, parch and any unpleasant cigarette after-taste" and claims they offer superior quality without requiring premiums or coupons. It highlights the blend of "Choice Turkish and choice Domestic tobaccos" as providing "smooth, novel flavor." There are no political cartoons or satirical figures on this page. The only imagery is a product display showing five Camel cigarette packs at the bottom, featuring the brand's iconic camel logo. This represents **straightforward early 20th-century advertising**, when cigarette marketing made direct health and quality claims that would later be restricted or banned.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Iitghed every Thursday, Annual Sobscrigton : z Hatered atthe Post Ofice at New York, N. Y..a8 Second Clase Mall 83 Fine iors "Single Copies Ten Cease. ‘Steed ay Secoot Class Maver atthe Pox Otice Depuroment, Canes: Price in Rapin. Sixpence “Copyright fa England aad the Betsy Free from bite, parch and any unpleasant cigaretty after- are worthy of your quick attention because they not only overcome every objection to cigarettes you may ever have had, but afford the keenest enjoyment that is as real as it is new to the most exacting smokers! For instance: Camel cigarettes will not bite your tongue or parch your throat; they leave no unpleasant cigaretty after-taste, no unpleasant cigaretty odor; they have a delightful mellow-mild-body, per- mitting you to smoke as many as you like, yet assuring that desirable cigarette satisfaction without any comeback! And Camels are as refreshing as they are different! Put a Camel cigarette in your mouth and light up. You'll get the spirit of that smooth, novel flavor, of the expert blend of choice Turkish and choice Domestic to- baccos in the first few puffs! And, as you smoke more and more Camels their enticing taste will so meet your cigarette desires that you will realize their superiority. Smokers realize that the value is in the cigarettes and Compare Camels with any cigarette in the world at do not expect pre- any price! miums or Once you have a personal acquaintance with Camels, coupons you'll not be surprised that smokers do not look for premiums or coupons. You'll understand, too, that Cameijare . the value is in the cigarettes, which meet every ‘amels are sold everywhere in scien- tifcally scaled packages, 20 for toc; test you care to make. or ten packages (200 cigarettes) in a glassine: covered for fetta for 2 cpetamend ts ’ R, J. REYNOLDS TOBACCO COMPANY, Winston-Salem, N. C. or when you travel. TURKISH 4 germs CAR ErTES comicbooks.com