Life, 1916-05-25 · page 38 of 40
Life — May 25, 1916 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertising and book review page** from Life magazine, with minimal editorial cartooning. The page features: 1. **Havone Cigarette Case advertisement** (top): A product ad emphasizing masculine orderliness—a man appreciates a cigarette case that keeps smokes organized and prevents fumbling or damage. This reflects early 20th-century marketing targeting male consumers through appeals to efficiency and neat appearance. 2. **Book reviews** (right side): Discussions of war literature becoming fashionable, particularly books about France and WWI (referenced: General Joffre, Rheims, trenches). The reviewer notes sardonically that war books are becoming clichéd. 3. **Small dialect joke** (bottom right): A "Punch" magazine excerpt about Scottish place names (Elie, Pittenween, Crail)—regional humor. 4. **Other product advertisements**: Horlick's Malted Milk and Waterman's Ideal Fountain Pen. The page reflects **1910s consumer culture** and the era's fascination with WWI literature. There is no significant political satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MAN hates to fumble—even for a cigarette. That’s why he likes the Havone Cigarette Case. He likes the clean, orderly, free- from-mussiness.that it brings to his cigarette-smoking. o more fingered, crushed and broken cigarettes. In the new Havone Case each cigar- ette is upstanding in its own HAVONE CORPORATION 21-23 Maiden Lane Dept. C a preparation for something that never happens,” is to sum up wisdom in a word we books are getting to be a habit- among the writers of them. Those of us who have read many get to ‘fee about “visits to General Joffre,” “the profanation of Rheims,” and “in the trenches,” like old circus horses who hear the crack of a whip and instant! begin, automatically, to go round round an imaginary ring. Owen John son's “The Spirit of France” (Little, Brown, $1.35) is, until the last chapter, this sort of war book. It describes once more the indescribable that has been so often described. And then—if you reach it—it gives a simple summing up of France's present feeling as caught by a man who knows France well and loves her. 1 and TAVONE HE ten stories by Anne Warrick, col- lected under the title of “The Un- compartment, clean and inviting—a joy to pretenders” (Lane, himself and a graceful compliment to his friends. a ‘iter, Sheila ya The Havone easily filled as the ordi- Person, rest,—are craftsmanly ney siterete case. c ws developments of a good fiction-series lavone Cigarette Cases are made in Ster- “idea,” to wit: Take a social tag and ling Silver-plate, in Solid Sterling, 10K Gold vray . X-ray the human values that may well and 14K Gold—Prices, $3.50 up. a . be hidden behind it. They are a bit If your dealer hasn’t stocked up on the iously expository; and Didacticism, HAVONE, send us $3.50 and we will mail Seer beacon olan’ aaonte thes hone you one direct—either plain finished, or with like Banquo's ghost, haunts the back monogram spot,or one of the all-over patterns. ground of the feast and refuses to At any rate, send us your name on a post- “down.” But it is a kindly spirit. Ex. card for one of our handsome catalogues. pressed in terms of their own formula, these tales are“ merely magazine stories.” J.B. Kerfoot. Society and the New York Ixquisitive Party (on train): Yell likely be gaun tae Elie? The Latest Books (Continued from page 1005) FEW weeks ago the quality of Llewellyn Powys’s autobiographical notes contained in the “Confessions of Two Brothers” was commented upon in this column, Here is another charming example of the same sort of pure, personal secking out and selting down of the writer's remembered past. The book is called “ Reveries Over Childhood and Youth” (Macmillan, $2.00), and is by William Butler Yeats, the poet. To use English thus—to achieve so unadorned a beauty out of homely words—is an art in itself. And to’ close so outwardly naive and uncommented-upon a chronicle with the final comment, “ all life weighed in the scales of my own life scems to me Nonconsrsstonep Orricer: No! Inquisitive Party: Then ye'll be un tae Pittenween? Noxcomisstonep Orricer: No!! INguisitive Paty: Then ye'll shair tae be gaun tae Crail? Noxcomissioneo Orricer: No!!! Ingutsitive Party: Dae ye think I care a dom whaur ye're gaun ?—Punch. It Crystallizes Your Knowledge Into ‘‘ Golf Balls’ THE NEW GOLF By P. A. VAILE, Author of “ Modern Golf,” etc. Golfers lytical about their game. the In“ The New Golf” they are shown that road both a primer for the beginner and a valuable friend for the champion Price $2.00 net. (Postage Extra) At any bookstore. E. P. DUTTON & CO., 681 Fifth Avenue, New York Original ‘Malted Milk Nourishing Delicious Digestible - ae ts The powder dissolves in water. “Needs no cooking—Kee Rich Mik, Malted grain extract in powder. | The Original Food-Drink for For Infants, Inve and gro children. | More nourishing than tea, or tae ‘te P trition, upbuilding the w ole body. | In the home, or at Hotels and Cafes Invigorat ‘Dursing mothers, a d. Sub: You Same Price. Get the genuine Waterman's Ideal Fountain Pen. We emphasize the genvine for YOUR sake. It’s the one fountain pen that has many millions of users through- out the world to prove its long SERVICE and effective writing QUALITY. $2.50 to $150.00 Regular, Safety, Pocket and Self-Filling Types. Dealers everywhe LE. Waterman Company, Cortlandt St. & Broadway, New York PYTER J. CAREY, PRINTES comicbooks.com