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Life, 1916-05-25 · page 37 of 40

Life — May 25, 1916 — page 37: what you’re looking at

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Life — May 25, 1916 — page 37: Life, 1916-05-25

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a Hartford Shock Absorber ad targeting automobile owners concerned about rough roads. **The Advertisement's Pitch:** The ad addresses a genuine automotive problem of the era: early automobiles lacked effective suspension systems. Drivers couldn't reliably stop or slow down to avoid road hazards—potholes, bumps, rises—especially at night. The resulting jolts broke springs and caused discomfort to passengers. **The Solution Being Sold:** Hartford Shock Absorbers supposedly provided "soft, cushion-like" control, preventing violent spring reactions. The ad emphasizes safety and comfort, claiming the device "makes every road a boulevard." **Historical Context:** This reflects early 1900s automotive technology limitations and the marketing strategy of positioning new engineering solutions as essential safety features. The dramatic imagery ("A Dark Night—A Rough Road") appeals to common driver anxieties. The page also includes period advertisements for Q-Ban Hair Tonic and The Biltmore hotel, plus standard Life magazine ownership statements.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

s fiduciary relation, of the person ity. - of corporat such trustee is mortgagees, and other security hold acting. is. give 0 that the said two para ers owning of holding one per cent. or more graphs contain statements embracing afhant's of total amount of bonds, mortgages, or other full knowledge and. belief as to the circum: securities are: United Trust Company stances conditions under which stock. as Wall Street, New York City; North Rive: holders and security holders who do not ap. Savings “Bank, West. Thirty-fourth Street, pear upon the books of the company as trus New York City. (4) That the two para: tees, hold stock and sect 2 capacity Braphs next above, giving the names of the other than that of a bor owner; and owners, stockholders, and security holders, hi has no reason to believe that any if any, contain not only the list of stock: other person, association, of corporation has holders and security holders as they ap- any interest direct o indirect in the said stock, pear upon the books of the company but bonds, or other securities than as so stated also, in cases where the stockholder or by him. James S. 3 fe. Sworn to a security holder appears upon the books subscribed before me this 22d day of March, of the company as trustee or in any other 1916. (Seal) Wm. Krone, Notary Pubhe. Have Beautiful, Soft Hair Thoroughly shampoo your hair and scalp with Q-Ban © Hair Tonic, and after drying your hair not even a trace = of dandruff of falling hair can be found, and your scalp || i itch If the h: all brittle, faded, straggly, will no: falling, the application of a little Q-Ban Hair Il make all your hair light, fufly, colt, wavy, jbundant, causing the hair to have that lustre => tad lusuriance which make the hair to f ‘Q-Ban Hair Tonic i act atiractive agreeable to use and the ooly a made. It should be used on dren as well as grown-up folks, the hair and scalp healthy, clean and free from dust and excessive oil Fifty cents for a big bottle at drug stores or sent prepaid. Write for illustrated lectures on Hair Culture and information about special Q-Ban Hair Color Restorer for darkening gray hair without dy Q-BAN LABORATORIES Memphis Tenn. em tetste-Ellls Drug Co.. Prop.) nagement ongress of i weel for April. 1, 1916 ounty of New. York. ‘otary. public in and for the x aforesaid, ‘personally, ap- peared James S. Metcalfe, who, having been duly sworn according to law, deposes and ays that he is one of the business managers Lire, and that the following is, to the best his Knowledge and beliefs @ trie statement HE man at the steering wheel cannot always stop of the ownership, management. etc., of the aforesaid publication for the date shown in or slow down in time to prevent the wheels of the car from the above caption; (1) That the names and addresses of the publisher, editor, managing suddenly dropping intoa hole or coming into abrupt contact editor, and business managers are: Publisher, Life Enblishing Company; 17) West Thirty. witha rise or bump in the road. This is especially true at night. first Street, New York Editor, J Ry : me? City.” Monaging editor TE Nason, The resultant jar often breaks a spring, and it is always uncomfortable West Thirty-first. Street, New York City. for those in the car. Business managers, Andrew’ Miller and James §, Metcalfe, 17 West Thirty-first Street, New When the 1“? of an automobile are controlled by the York Cit ‘That the owners are: Life Publiubing Company, 17 West, Thirty first rect, New York City; J. A. Mitchell, 17 Wee Thirty-first: Street,” New York Citys a@©r or SHOCK ABSORBER sudden jolt does not precipitate violent contrac- tion or recoil of the springs. The body of the car is never driven upward, therefore it cannot drop violently and pound springs against axles fete anofacturers Applying a soft, cushion-like, yet posi- sre pow uslg tive, frictional control to both movements of an the finest automobile spring, the Hartford anticipates can be made every change in road conditions, preventing Lf zou want spring breakage and bodily discomfort. apg gti artford Shock You can get our Comfort Chart for the asking. It yarefort es how your car can be made doubly comfortable Ge BILTMORE ‘EDWARD V. HARTFORD, Inc. 43rd and 44th Streets and Madison Avenue Heretofore Known as Hartford Suspension Co. Za? Makes Every Road eon ty JERSEY CITY, N. J. a Boulevard The center of social life at 192; Morgad Street Absorber, Hartford Cushion Spring, E. V. Hart- TEA TIME sce att Seat Ants Sack, Hamfoed Bumper’ Red’ Rack duck . Branches: New York Boston Chicaso Ideally convenient for Distribators in principal cities Dealers everywhere + Formerly Traffostt-Hartford suburban dwellers fs sanaseae| EEE ee comicbooks.com