Life, 1916-05-25 · page 34 of 40
Life — May 25, 1916 — page 34: what you’re looking at
What you’re looking at
This page contains **advertisements and brief anecdotes** rather than political cartoons. The main content includes: 1. **Morley Phone ad** — a device for the deaf, presented as a modern convenience ("what glasses are to the eyes") 2. **"Beaten at Last" anecdote** — A joke about Julius Caesar's secretary, where Caesar learns that something "beats the Germans." This appears to reference WWI (ongoing when this was published), with the humor being that even ancient Rome's greatest military leader would appreciate beating Germany in the current war. 3. **Moon Motor Car advertisement** — promoting a luxury automobile with appeals to cultured buyers 4. **Crème Yvette ad** — a liqueur for fashionable desserts 5. **St. Bernard dogs anecdote** — describing Red Cross dogs locating wounded soldiers at the Dardanelles front (also a WWI reference), with dogs distinguishing Turks from British soldiers by retrieving caps The page reflects **WWI-era American optimism** about modern conveniences while casually incorporating warfront references.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1006 “DONT SHOUT” “can hear you with the MORLEY PHONE. It is invisible, pt less, comfortable, inexpenave, No metal, wires not rubber. Can tied by anyone, young oF old. The’ Morley Phone {or the DEAF into the ears what glasses are to the eyes. Write For Free containing testimonials of users all over the country. It describes Caunes ol dralnesr:tellabow and why the MORLEY PHONE affords rect. Over a quarter of a milica sold. THE MORLEY CO., Dept. 770, Perry Blds., Phila. CECEEEEECECERKE CER, LN) -LIFE: Beaten at Last S Julius Caesar put the touch to his Commenta turned laughingly to his secre Well, my boy, how does i It beats hell, your honor,” replied the secretary. Julius’s face darkened and then broke into a bright smile. “ Better than that,” he replied. “It beats the Germans.” Not only beauty of line and integrity of build — but power and size and comfort and ease of operation. These are the things that cause men and women of culture and discernment to choose for their own the Moo Six-44. 7 Passenger, fully equipped, $1475 MOON MOTOR CAR CO., ST. LOUIS, U ( Pronounced E-vet ) “For Smart Desserts” Solve the problem of “what to have that is original” for your next bridge or luncheon by providing a Violet ice, jelly, sorbet or charlotte. You can make these most delicious of desserts, violet in colour anc’ taste, with the aid of Créme Yvette. They are served in the exclusive hotels and restaurants—why not have them in your own home, as well? Sine Vite is sold at 80c and e t bottle, at fancy grocers and wine dealers Book of signed recipes by well- known chefs sent fees Write for it now. SHEFFIELD COMPANY Tth Ave. at 14th Street New York, N. Y. St. Bernard Dogs at the Front “The Red Cross St. Bernard dogs are a great help to us in finding the wounded, and it is remarkable how they know the dead from the unconscious,” says a Nursing Sister with the Dardanelles force ina letter in the Spectator. “ When they find a living man they give a low, mourn ful howl to fetch us. We don't let them out till the battle is over, and sometimes we can't tell exactly where they have found the man, so when no one goes to them they come to us carrying the man’s cap, which lets us know whether he is Turk or a Britisher, and they lead us to the very spot."—Our Dumb Animals. Su THE ADI PL, comicbooks.com