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Life, 1916-05-25 · page 33 of 40

Life — May 25, 1916 — page 33: what you’re looking at

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Life — May 25, 1916 — page 33: Life, 1916-05-25

What you’re looking at

This page contains **primarily advertising** rather than satirical content. The main feature is a Gargoyle Mobiloils advertisement explaining gasoline economy through proper motor oil selection. ## The Advertisement The ad uses technical diagrams showing piston rings "on compression" versus "on power stroke" to educate readers about how incorrect motor oil body allows gas to escape past piston rings, wasting fuel. This was a genuine concern in early automotive engines. ## The Book Reviews The left column briefly reviews two novels: Cameron Mackenzie's "Mr. and Mrs. Pierce" (about marital/financial troubles) and P.G. Wodehouse's "Easy Money" (a comic novel about a penniless English nobleman in America). ## The Cartoon A small illustration at bottom left shows a rotund woman being offered desserts, with the caption about refusing food—a mild joke about gluttony and self-deception. **Overall**: This is a standard Life magazine page mixing book criticism with period advertising. The humor is minimal; the Mobiloils ad dominates by taking up roughly half the page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

tight. Over. ny the front. A thor- = Shoe, ns and © over Sold stitute, AGE, dress N.Y. The Latest Books NOVEL by Cameron Mackenzie, called “Mr. and Mrs. Pierce” (Dodd, Mead, $1.35), will quite repay the expenditure of a little patience on its earlier chapters. It is an American story dealing with the marital and financial messes that unlicked youth and too much misdirected ambition got a nice young couple into, and with the way that they won out of their snarl by exchanging large blocks of faith-in-themselves (held on margin) for some gilt-edged under- standing of each other and of the world, paid for by experience. There are lots of stories that start off full of life and promise, and go bankrupt at a hundred pages with nothing but a plot saved from the wreck, r. and Mrs Pierce” starts a bit spindling-like, but fills out suddenly into real fiction and develops one of the only “happy endings” that’ are worth talking about—a new beginning that one really believes in. EASY MONEY” (Appletons, $1.35), by Pelham Greenville Wodenhouse, doesn't draw any of its ap- peal from credibility. It has, indeed, the comic opera’s ancestral aversion to that attribute, and sees no reason—just be- cause it happens to be written in tailor- made prose—for abandoning its poetic license in regard to likelihood. But it is really humorous. And throughout its full novel-sized tracing of the adventures of a penniless English nobleman who thinks himself the inheritor of five mi lions, and who comes to America on a Quixotic errand connected with the pros- pective fortune, it maintains (with only occasional lapses into strained fun-mak- ing) its easy flow of laughing and witty comment upon men and manners. (Continued on page 1010) Fat Girl; nut i've MAD FOUR ALREADY. THAT'S ALL RIGHT, NOMODY’S LOOK- AND 1 WON'T GIVE YOU AWAY.” Gasoline Economy How it is affected by correct or incorrect body in lubricating oil. Have you noticed this: Excessive consumption of lubricating oil is usually ‘ompanied by excessive gasoline consumption. The drawings below indicate how this waste occurs. In each cylinder the space between the piston itself and the cylinder walls is usually termed the piston clearance. Each piston is fitted with a number of rings which ar free to expand and contract and are designed to fill this clearance. If the body of your lubricating oil fails to seal the piston rings two’ things happen : First: The oil rapidly works up past the piston rings into the combusticn chamber. There it is burned with cach explosion. Oil is used up rapidly. Excess carbon deposit results. Second: With a poor piston ring seal, the gas mixture works doten past the piston rings on each compression stroke. Gas goes to waste. On the power stroke the ex- ploding fuel charge also works down past the piston rings. Gasoline again wastes. Power is lost. Gus consumption mounts up. ON | POWER STROKE Gasoline economy and full power both demand oil which correctly seals the piston rings in your motor. The design and composition of the pistons, the piston clearance and the number, construction and fit of the piston rings as well as the type of lubricating system employed vary in different cars. Different cars, therefore, demand ojls of different body In the Lubrication Chart on the right, which represents our professional advice, you will find specified the correct grade of Gargoyle Mobiioils for your car—the oil which assures a proper piston ring seal. In use you will find that this oil will maintain full com pression and prevent the escape of the expanding gases on the power stroke, thus assuring— sasoline Economy Power Economy Oil Economy—and Preventing the formation of carbon deposits. If your car is not listed, a copy of our complete Chart of Recommendations will be ‘sent you on request. An Economical Demonstration It will probably cost you less than $1.00 to fill your crank case with the correct grade of Gargoyle Mobiloils. You can then watch the results for yourself. ‘ook fot the tel Garguyle en Sidress any inquiry to ove nearest fice. VACUUM OIL CO., Rochester, N. Y., U.S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywh« tthe Domestic Branches: POO". BOSS Iadisnapotis Minneay Correct Automobile Lubrication mee reoyie Ma Gargoyle erates of 0 ration, ported tes rzoyle Mobiloll M Foosrrirrt>s| peee> Maw Gob Wetenseeesccccs are Electric Vehicles—" titi >ifotit = mii 7 foie e TFEE *F comicbooks.com