Life — May 18, 1916 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

26 Extra Features—Unique to the Mitchell All Paid for by Factory Savings matic machines. Hundreds of costly ma- chines have been discarded for machines which could save a few pennies per part. They called for lighter parts, built of tougher steel. There are in the New Mitchell 184 drop forgings and 256 steel stampings. They called for simple construction. ery needless part has been eliminated. Every man is given one operation. Not less than ten thousand important economies have been worked out under Mr. Bate. Costs Reduced Half This New Mitchell car is produced for one-half what it would have cost us seven years ago. It is built for one-fifth less than it could be built if we let others make our important parts. How much we save is shown by our ras. Our price is low for a big Light Six of the highest grade. Yet we offer 26 extras—some very costly. And all of these features which rivals don’t offer are paid for through factory efficiency. Some of the Extras These are some of the extras which the New Mitchell offers. No other car in this class, we believe, offers more than two of them. No other <ar at any price offers more than thre or four: Extra room- a 127 ; ch wheelbase. Compare that with other Sixes. Motor-driven tire pump, with a pressure on the tubing. Reversible head lamps—searchlights which shine forward or backward, or wherever you nt light. A carburetor which costs 15 per cent more than the usual. ; A D 7, Passenger Roadster = « essenger Touring Body $35 Extra New Mitchell Eight, $1450, f. 0. b. Racine Bate cantilever rear springs, which double the ease of riding. Oversize steering parts, made of Chrome- Vanadium steel and fitted with ball bearings. Chrome-Vanadium steel for all parts which meet major strains. An engine with drilled pistons and other perfections to give wondrous power for its size. A 22-coat body finish of most enduring lustre. Electric light in the tonneau. Engine primer on instrument board. Locked compartment for articles of value. Tool compartment under hood. Handles for entering car. Compartment gasoline tank, 18% gallons. These—Plus All Else These extras and others—26 of them —come on the New Mitchell, plus every- thing else which quality makers can offer. These are new features in motor car building. Some of them are most im- portant. All would be missed if omitted. And they all come to you in this car as a premium, paid for by factory savings. Usually, when one maker gives so much more than another, you suspect him of hidden skimping. Let us remind you that the Mitchell has long been the first choice of great engi- neers. We will send you a list if you ask it—a long list of the ablest engineers in America who selected the Mitchell car. We know of Mitchell cars which have together covered 986,227 miles—an average of 164,372 each. That’s a rec- ord, we think, that has never been matched. Every part and material—every stand- ard of quality—is that which the best engineers have adopted. At twice the price we could find no way to improve one important detail. Efficiency means, above everything else, maximum service to customers. And we shall never let a car excel the Mitchell in that. An After-Show Design This new Mitchell body was designed after the New York Show. It came out three months later than most current models. It combines all the new lines, beauties, features and equipment which our ex- perts found in the 1916 models. It follows what our artists consider the handsomest model created. It has the new tonneau cowl. It has all the new equipment features—one-man top, jiffy curtains, hidden extra seats in the ton- neau, etc. The upholstery is genuine leather, . deeply filled with curled hair. Its design offers maximum comfort. Racine, Wis, U.S.A. Thus the New Mitchell typifies, in every v the current conception of a masterpiece car. Twice as Easy Riding In ease of riding the New Mitchell stands supreme. That is due to the Bate cantilever springs, which no other car embodies. The extra comfort, compared with other cars, seems unbelievable. It rides the roughest places as a boat rides waves. There is never a jolt. No shock absorbers are needed on this car. Your Mitchell dealer can prove this in five minutes. In ease of riding, and in the 26 extras, you will find the New Mitchell an unmatchable car. In every other respect—in the chassis or body —you will find it the equal of the best. Go see it and learn how much Mitchell efficiency gives you that you want. With high-power, high-speed ti hy cluding engine-driven tire pump, reversible searchlights, eto. comicbooks.com