Life — May 18, 1916 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical piece** — it's a straightforward automobile advertisement for the Mitchell-Lewis Motor Company of Racine, Wisconsin. The ad promotes their "New Mitchell" car, highlighting 26 "extra features" claimed to be unique to their brand. Key selling points include cost efficiency ("Costs Reduced Half"), quality construction, and specific mechanical innovations like Chrome-Vanadium steel parts and Bate cantilever springs. The ad emphasizes the car was designed "after the New York Show" and represents current automotive design standards. The price listed is $1,325 for a five-passenger touring car. This is standard early automotive advertising, not satire.