Life — May 18, 1916 — page 48: what you’re looking at

What you’re looking at

This is a **Kodak advertisement**, not a political cartoon or satire. The page shows a black and white photograph of two women entering what appears to be a theater or entertainment venue (note the "TICKETS VALIDATED" sign visible on the door). The advertisement's message is straightforward: "Take a KODAK with you" — encouraging consumers to bring portable cameras to social outings and events to photograph their experiences. The image demonstrates the practical use case by showing an everyday social scene. This represents early 20th-century consumer marketing promoting photography as a leisure activity. There is no political satire or social commentary present — it's simply a commercial promoting the Eastman Kodak Company's cameras to Rochester, New York audiences.