Life, 1916-05-18 · page 47 of 48
Life — May 18, 1916 — page 47: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political content. It's a Camel cigarettes ad from an early 20th-century *Life* magazine. The image shows two hands holding Camel and competitor cigarette packs. The ad's central claim—repeated throughout—is that Camels cause "no unpleasant cigaretty after-taste," positioning the brand as superior in smoothness and flavor. Key selling points listed include: quality, flavor, mild body allowing "liberal" smoking without irritation, and absence of bite or parched throat. The ad also emphasizes that Camels require no "premiums or coupons" (unlike competitors), and stresses the product's pleasant aroma for home and office use. **For modern readers**: This represents pre-health-warning tobacco advertising that made explicit health/comfort claims now forbidden. The casual assumption that heavy smoking ("smoke Camels liberally") poses no problems reflects an era before cigarette dangers were widely acknowledged or regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Compare Camels with any cigarette at any price for cigarette satisfaction, based on quality ; for, flavor that is so enticingly good; for, smooth, mild-mellow-body that permits you to smoke Camels liberally without a flare-back; for, freedom from bite, from parch, from any unpleasant cigaretty after-taste or any un- pleasant cigaretty odor! Camels are sold everywhere in scien tifically sealed packages, 20 for 10c; or ten packages (200 cigarettes) ina Alassine-paper-covered carton for $1.00. We strongly recommend this carton for the home or office supply or when you travel. No unpleasant cigaretty ‘after-taste ! CIGARETTES are a cigarette creation—as new to you inthe expert blend of choice Turkish and choice Domestic tobaccos as they are new in flavor. No matter how many you smoke, Camels will neither bite your tongue, parch your throat nor tire your taste. They are so refresh- ing, so enticingly good, you realize their quality superiority and do not look for premiums or coupons. Camels are m:!ld—and as smooth and mellow and delightful as you can possibly imagine. Yet Camels have that desirable “body” that assures the most exacting smoker the full measure of enjoyment. Your interest in Camels will increase the longer you know them. You will particularly appreciate the absence of any unpleasant cigaretty after-taste. The aroma of Camel cigarettes is exceedingly pleasant and acceptable in the home or office. Camels deserve your consideration because they are so unusual. Compare them in every possible way with any cigarette in the world at any price. R. J. REYNOLDS TOBACCO COMPANY Winston-Salem, N. C. comicbooks.com price 10 CENTS