Life, 1916-05-18 · page 40 of 48
Life — May 18, 1916 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side showcases new novels and poetry collections from 1916-era publishers (Macmillan), emphasizing patriotic American themes—titles like "The Heritage of Tyre" and "The Pentecost of Calamity" appear designed to appeal to readers concerned with national identity during WWI. The right side features two product advertisements: **Maillard chocolates** and **Cook's champagne**. These luxury goods represent the era's consumer culture targeting affluent readers. The only visual element is an ornamental circular illustration accompanying the Maillard ad, showing fashionable figures in period dress. There is **no political cartoon or satire** on this page. It reflects early-20th-century *Life* magazine's dual function as both literary arbiter and advertising vehicle for upscale products and publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ Thoroughly Entertaining’’ THE RUDDER MARY S. WATTS’ NEW NOVEL Aathor of ‘‘Nathan Barke,”’ etc. “As bright a book as can be imagined; it is a page of real American life that Mrs. Watts has torn off for us, a page that is thoroughly entertaining and admirably written."—N. Y. Sun. $1.50. THE BELFRY May Sinclair’s New Novel “A fascinatingly interesting story . a perfect picture of real human beings.” —Boston Tran- script. $1.35. WHAT IS COMING? H. G. Wells’ New Book Remembering Mr. Wells’ almost uncanny success in some of his prophecies, this new volume of highly interesting forecasts is a work of large significance. Ready May 25th. $1.50. Two Books that Voice THE HERITAGE OF TYRE By William Brown Meloney A challenge to the patriotism of America as stirring in its way as Owen Wister's “The Pente- cost of Calamity.” Fifty Cents THE SHEPHERD OF THE NORTH Richard A. Maher’s New Novel “Has vigor and originality . . . ¢ Bishop is a most lovable and noble character."—The Out- look. $1.35. THE DIPLOMACY OF THE GREAT WAR Arthur Bullard’s New Book “Entertaining and informing . . . well worth the study of all Amer- icans who truly love their coun- try."—N. Y. Times. $1.50. the Spirit of America THE PENTECOST OF CALAMITY By Owen Wister Aathor of “The Virginian,’’ ete. “Remarkable . . . we wish it could be read in full by every American." —The Outlook. Fifty Cents The Best New Poetry of the Year GOOD FRIDAY AND OTHER POEMS John Masefeld’s New Book “Here is beauty of impesion, beauty of expression, beauty of thought and beauty of phrase."—N. Y. Times. Cloth, $1.25. | Leather, $1.50. BATTLE AND OTHER POEMS Wilfrid Wilson Gibson's New Book “Vivid pictures of the life of the soldier, interpreting the hidden emotions of the battlefield.” $1.25. SONGS AND SATIRES By Edgar Lee Masters Author of “Spoon River Anthology’” ‘Mz, Masters reveals a new and strik- ing phase of his art.” Cloth, $1.25. Leather, $1.50. THE MAN AGAINST THE . SKY Edwin Arlington Robinson's New Book tes td We dooce wheel enduring utterance."—Boston Tran- script. $1.00. Jack London’s New Novel Ghocolates French Bonbonnieres FIFTH AVENUE AT THIRTY-FIFTH. STREET NEW YORK THE LITTLE LADY oF THE BIG HOUSE “A novel of large significance and unquestionable interest, executed with the fine finish, even with the fine flourish, of an indisputable master. . . . Mr. London has written as only a real man can write of real men.” —Book News Monthly. $1.50. THE MACMILLAN COMPANY Publishers NEW YORK Ejsstra, neg a oS pagme Fill your glass with the juice of the grape, transformed by time and skill into bubbles and bouquet <> the very essence of perfection in purity, flavor and life. Sold everywhere— Served everywhere AMERICAN WINE CO. ST. LOUIS, U.S.A. comicbooks.com