Life, 1916-05-18 · page 39 of 48
Life — May 18, 1916 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content is a Franklin Automobile Company advertisement featuring an illustration of two men examining a car engine. The ad targets **physicians and surgeons**, emphasizing the Franklin's reliability for doctors making emergency calls. It highlights practical features: the car won't freeze in cold weather or overheat in heat, is easy to enter/exit, and allows all-day driving without fatigue. The accompanying text quotes doctors praising the Franklin's dependability for professional use requiring frequent, demanding travel. The page also includes vintage ads for **Gold Seal Champagne** and a "Don't-Snore" anti-snoring device, plus a comic snippet about a servant's employment loyalty—typical Life magazine filler content. This represents early 20th-century automotive marketing targeting professional, affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ge EN TANS MTN War Times in Agricultural England (Continued from page 954) send a weekly contribution of them to the navy, and to keep the fruit going, and the greenhouses just enough not to Jose the stock. We have four diirymaids—ladies who have never worked before—girls of twen- ty and twenty-three—who get up at 4:15 and milk from ten to fifteen cows apiece, besides grooming them and doing their share of cleaning the barns. Besides, they do all their own housework and cooking. They live in the bothy where the unmar- ried gardeners used to be, and come in here every evening for baths and to sit round the fire, smoke cigarettes and talk. Ovr chauffeur is in Flanders, and we have just arranged that his wife and four chil- dren shel go to his people (his father is anell-t Jo farmer in Kent) for the rest of the war, and we shall put four more firls in his cottage to help us out in farm a] work for the summer. We feel that every | ounce of food we can raise saves tbe cquivalent gold from being shipped out 4 In the heart of America’s most famous vineyards, on the sunny shores of Lake Keuka, New York, N the remarkable list of successful men who own and drive Franklin Cars there is an astonishing num- The FRANKLIN CAR curb in cold weather without freezing, or drive hard on the hottest day with- out boiling, He must have a car easy to get into : oe and out of. One that he can ride in ber of prominent physicians all day without fatigue. d by and surgeons. The typical Franklin owner, wheth- wine The busy doctor uses his er he is a doctor or not, is aman who ope car all the time. buys his car to use, ete He is subject to emergency If theaverage motoristdrove hiscar a igi calls—needs to be sure of his thousand miles or more a month, he would is made from selected grapes by the most skilled vintners. Fermented in the bottle and carefully aged and pronounced by connoisseurs to be superior to any wine on the market. car. A car that he can leaveat the Jed motori: ‘Shrinking. get a light on service, upkeep and dep- reciation that would give him some rea/ standards for judging motor car values. ihould read the new book, “Why the Average ‘Send us your name on a postcard for a copy. FRANKLIN AUTOMOBILE COMPANY, Syracuse, N. ¥ any? SPECIAL DRY and BRUT ome Insist_on_Having It f the country, so we are trying to keep GOLD SEAL RED-the best be y y Sparkling Burgundy on everything going full tlt. Wds c et You know our beautiful old barns were It SOLD EVERYWHERE burnt down last summer. So in addition CREAMED CHICKEN t the URBANA WINE CO., Urbana, M. Y. to everything else, we have had to re- ile build those. We are on the last one now. é es = —_____— — At Last! Cresmea cuicten 1 King lo all its gucloess Hon. “ 9 9 pi ircgpscnlponpmayparegiol pe rane on’t-Snore “Awp you have had the same servant Sessa ss oo oe Ken- ‘rote Mark Reg. U.S, Canad & Ot Beta, Patents tor two years?” ms to sore SNORING AND MOUTH BREATHING “Yes,” replied Mr. Crosslots. “She - ade of Gold, $2.00 in U. S. Postpaid. says she doesn't believe in changing af sucky ate ,$2.00 in U. ys she doesn’t believe in changing after acon oy Sn OT AFORE A TM ric Ges She has gone to the trouble of teaching ose PURITY CHOAM. fe, ¢ 50 Centortable ood Coovenient. Information on request. the family her way: sd niae —Washington Star. DEVICE CO., Middleburg, Va., Box 30. comicbooks.com