Life, 1916-05-18 · page 37 of 48
Life — May 18, 1916 — page 37: what you’re looking at
What you’re looking at
This page mixes humor with advertising. The **cartoon** (top left) shows a man and boy at a train station. The joke plays on the boy's misunderstanding: when the man says he's "looking for one" (a lost penny), the boy thinks he means a train, responding with a railroad joke. The caption references the **Maine Central Railroad**, joking that it's so unreliable that enemy forces couldn't use it to invade—a mild jab at the railroad's poor service reputation. The page is dominated by **advertisements**: Dioxogen antiseptic and Gargoyle Mobiloils (motor oil). The Mobiloils ad addresses a contemporary automotive concern—engine carbon buildup—using technical explanations to sell their product as the solution for "minimum carbon" engines. This reflects early-20th-century anxiety about new car maintenance and manufacturers' competitive claims. The chart listing car makes suggests this is from the 1910s-1920s when automobile ownership was becoming common and lubrication standards varied widely.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“you SHOULD BE MORE CAREFUL NOT 10 LOSE YOUR PENNIES.” "rT SAY I'D LOST ONE. I SAID I One of Our Natural Defenses “U/HY are there no harbor fortifica- tions at Rockland, Maine?” “Because everyone knows that hos- tile forces could not get far on the Maine Central, even if they did land.” [tract BOTTLE tise aot. infection of Cut, Burns, ny injury to the ain. It Reese litle hurts from getting big and the big ones from geting Bisset. ‘Asa mouth wath it i unser- pated, keepe the mouth clean and the breath sweet. For sale at all Drug Stores The Oakland Chemical Co. 10 Astor Place New York Correct Automobile Lubrication The (our grades of Cargorie Mobi Tussline moter lbriesen, pred to re- pore ie Seeoylo Sfobilolt A" Gargorle Mobiloll =i" Gargorie Mobitolt “i Gargoyle Mobiloll “Arctiow i F | Winer Rit Brae uaa) oy. TE>k>s Tooiori>oars Why “‘no carbon’’ is impossible How “minimum carbon’’ is assured Carbon has many lodging places. It fouls spark plugs and kills the spark. It pits the valve seats and weakens compression. By ac- cumulating on the piston heads and in the com- bustion chambers, it causes knocking and racks your motor with pre-ignition. The amount of carbon deposited in your motor depends upon the carburetion and gaso- line combustion and on the character of the gasoline as well as on the quality of the lubri- cating oil itself and the correctness of its body for the motor. As both gasoline and petroleum lubricating oils are chemical combinations of hydrogen and carbon, carbon is an essential element of each. Only the free (suspended) carbon can be taken out. To remove the carbon which is in combination with other chemical elements, constituting gasoline and oil, would result in the destruction of the product itself. Carbon deposit is likely to occur through incomplete combustion of the gasoline or through the destruction of the excess lubricating oil which will work into the combustion chamber if the oil is of incorrect body. “ No carbon” oils do not exist. To reduce carbon to the minimum your lubricating oil must be of high quality and of correct body for the piston design and lubricating system of your motor. If you are particular about your fuel, carburetion, and ignition, you can end unnecessary carbon trouble by using the grade of Gargoyle Mobiloils specified for your car in the Chart of Recommendations shown, in part, at the right. This Chart represents the profes- sional advice of the Vacuum Oil Company. If your car is not listed, a copy of the complete Chart will be sent you on request. An Economical Demonstration It will probably cost you less than $1.00 to fill your, crank case with the correct grade of Gargoyle Mobiloils. ee od. You can then watch the results for yourself. 55: S8>3r>. F¥el>ite> Foitoy > Siiiein>ie> Fm >>Fkk >> = a> oeo>ts Sit v Ferre F Ee SES tl a>> b> earini>eririnaivint >> f.>a>s os Tpiiooek. eiinn>> A grade for each type of motor. ta tuying Garzoyie Mobilis rom your dealer. tls safest to perhase in original a vee a> ckagen 100k lor the ted Gargorle oa the container. For inforisatoa, Lind Metta (os tered ear cove Saibress any inquiry to oer nearest omice ” vie Mobitel "A" lor bevel grat a VACUUM OIL COMPANY, Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. Detroit Boston New York Chicago Philadelphia Domestic Branches: Indianapolis Minneapolis Pittsburgh Kansas City, Kan. use Gargoy) comicbooks.com