Life, 1916-05-18 · page 36 of 48
Life — May 18, 1916 — page 36: what you’re looking at
What you’re looking at
This page combines several short humorous anecdotes with period advertisements. The main cartoons satirize domestic life and miserliness: **"Why Not?"** mocks an overly frugal elderly couple. The wife discovers her husband resting on the floor rather than furniture—he's rolled up their expensive carpet to preserve it. The joke targets extreme penny-pinching that defeats the purpose of owning nice possessions. Other brief jokes ridicule public drunkenness and marital miscommunication around household duties. **Advertisements** dominate the lower half, promoting Egyptian Deities cigars, a $69.50 garage kit, Wilson whiskey (emphasizing "moderation"), Parker fountain pens, Old Town Canoes, and other consumer goods typical of the 1920s. The whiskey ad notably appeals to "the moderate man" as society's stabilizing force—reflecting Prohibition-era tensions where moderate drinking was positioned as respectable versus abstinence or excess. The page reflects early 20th-century middle-class anxieties about consumption, domesticity, and propriety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EGYPTIAN DEITIES “The Utmost un $ | Plan EndorCok hp Why Not? pasivn tovasgsninicrd They were a very saving old couple, PREFER Dei and as a result they had a beautifully fur- nished house. One day the old woman any other cigar missed her husband. “Joseph, where are 25¢ you?” she called out. ‘m resting in the parlor,” came the Again reply. | “What, on the sofy?” cried the old — | |} Satgagion lente Ga ets woman, horrified. : No, on the floor.” Not on that grand carpet!” came in tones of anguish. “No; I've rolled it up! "Argonaut. Sliced Oranges with adash of Abbott's Bittors aro appetizing aud bealthfal” Samplo of bitters by mall, 25 cts. {n stamps. C. W. Abbott & Co., Baltimore, Md “Nor guilty, sir,” replied the prisoner. “Where did you find the prisoner, con- stable?” asked the magistrate. “In Trafalgar Square, sir,” was the reply. “And what made you think he was intoxicated?” ~ “Well, sir, he was throwing his walk- Wire: Well, dear, T shall have to do ing-stick into the basin of one of the —_— the cooking now. Cook left without fountains and trying to entice one of the = ; watdlag this afterioon, stone lions to go and fetch in.” os 38 “ghar honda rae se ; Husnaxp: Not exactly without w toase r, $09 Wenmplrte Face oe 4 is rg jad bet torn are, Dieta Pas ae ing. She told me this morning I had be f MW ectiee snd ter bring home some dyspepsia tablets eDt Makes The Perfect Pa nae BS to-night, but I didn't quite understand koy ur iiighbatt. ; Mickeys Mlgnbes ‘The Edwards Mfz. Ca, SSS what she meant—Tit-Bits. aces Be ae. The moderate man is a boon to the community. Being neither narrow minded nor over indulgent he is the balance wheel of American life. And it is to the moderate man that we direct our best effort in making a remarkably mild and mellow : a ‘ Whiskey — Wilson — Real Wilson— ce ney EPPICIENCY int That’s All! masse, ikp cous ceiee ‘aleve i D TRAVEL AND ILL LOOX UP A COOO The Whisker for which we urvented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 E. 31st St.,N. Y. That's All! jusy men and pent-up housewives, as well as the young folks, enjoy their “Old Town Canoes.” “Old Town Canoes” provice A the ultimate in canoe luxury, comfort and safety. 4000 canoes A reer ‘up. Easy to buy trom dealer or factory. Send for TOWN CANOE CO., 1535 Middle St., Old Towa, Maine, U.S. A. PARR ea comicbooks.com