Life, 1916-05-18 · page 3 of 48
Life — May 18, 1916 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than political satire**. The main content consists of three ads: 1. **Ingram's Face Powder** ("Test It on Your Own Skin") — a cosmetics advertisement 2. **Cat's Paw Cushion Rubber Heels** — shoe heels featuring "Foster Friction Plug" technology to prevent slipping 3. **Old Overholt Rye** — whiskey advertised as suitable after stormy weather outdoors The only satirical element is a small "Key to Conversation (Modern Young Lady)" column defining contemporary slang terms like "Adorable," "Appalling," and "Marvelous" — mild social commentary on frivolous modern speech rather than political commentary. The page reflects 1920s consumer culture and advertising trends rather than containing meaningful political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- | @ Test It on Your | | ae ge (Own Skin = The Business : of Walking 7 ¥ | ERP, CIO Ingram’s : _ is your Dusiness. @& Powder, 50¢, z Stores oF by So take a business [#RREDS interest in your ee walking. Ingtam'’s Milkweed Cream There be Resets tn Evers Jar—30r and 61.00 ot Droetlts A Key to Conversation (Modern Young Lady) You can walk with safe- ty, ease and comfort if you invest in PAW CUSHION RUBBER HEELS The Foster Friction Plug pre- vents slipping. Cat's Paw Rubber Heels take you through the day's work easily. They prevent that nD oe tired feeling. \F oocote No holes to track mud and Lorie ay dirt. Waster ao, oe S04 DORABLE: Any silver fox set or Pekinese pup. Aggravating: A death that crimps a wedding. Appalling: The crowd at a charity ball. Mttractive: The Bernese Alps. Awful: Stale candy. Beautiful: Worth over $200. Disgusting: Any biped in a shabby suit. Disagreeable: The details of the war. Dreadful: Unsatisfactory weather con- ditions. Enormous: Weighing more than 122 i | | | | | | 1 The They're better, more up-to-date than the ordinary kind. Cost no more — All dealers sell them. 50 cents at- Do you bave weak arches? tached—Black or Tan. Make it your ‘Then you need the Foster 3 Orthopedic Heel which business to put them on your shoes ives that extra suj rt oda: Shere ted, Especially today. valuable to policemen, mo- tormen, condactors, toor THE FOSTER RUBBER CO. walkers and all who are on their feet a great deal. 75¢ 105 Federal Street, - Boston, Mass. attached at your dealer’s— cr sent postpaid pon re; Originators and Patentees of the Foster calc oh ie: Sas cetinn Friction Plug, which prevents slipping. Old Overholt Rye “Same for 100 years” AFTER a discomforting, rainy, windy day outdoors, how pleasant it is to reach home and take a bracer of Old Overholt Rye. Sarno cerns eT eS a Tete Aged in the wood, bottled in bond, Fearful Any. music unfitted for “ trot- Yi c A sunset . | this distinctive pure Pennsylvania Rye ting. F A crowd without evening embodies strength- Frightful: A wrong color combination. Pee Ghastly:: When Harvard doesn’t win, Perfectly adorable: Chicken a la King. thet help te ; Glorious: When Harvard does win. Perfectly hideous: High-necked dresses ward off colds Hideous: A last year's hat. Sweet: The favored man and La Gnppe. f Homely: A person who should stay Simple: Costing not more than $500. A.Overbolt& Co. < home. Sensible: Persons knowing their place. Pittsburgh, Pa. 4 Horrible: Shoes that are comfortable. Tiresome: A man who won't listen Huge: Weighing over 130 pounds. Weird: Anything rather deep. Lovely: Good dance music. Wonderful: That which is not un- Marvelous: A young man familiar pleasant ) with seventeen dance-steps. Charles Elkin, Ir comicbooks.com