Life — May 4, 1916 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Signs in the Black Belt On Barber Shops EV. WASHENTON LINCON ROSEFELT DALRIMPLE— White complections fortified and en- sured. Antikink for Humane Hare. Booker T. wash for the teeth. Perl podder—externel use only. Shave with—1oc. Shave without—sc. Faces renyvated and improved wile you wate. On Rooming Shanties Sleepers wanted—No creepers. Snoring aloud but dangerous. Bording a specility—no childern. No sleeping on the gras or fense. On Cafeterias Rough and ready rost raw selects Biloxi, 25¢. Old osters 3c. per. Fride yams a la Pompadore. Barbecue speshel 20c. Red snapper unimproved and recent isc. Old, Se. Barbecue Sunday specil. ing. Rev. T. Snell. No sing- Some Subversions ON’T do it now—think it over and write a note. Don't obey that impulse—you may get two if you keep her waiting. Don't watch your step—nobody’ll get that away from you. Don’t step ‘ively—you'll get there sooner if you motor. ° SEVENTY-PIVE DOLLARS FOR THAT! \NDMOTHER PAID FIFTY CENTS FOR A AND TRIMMED IT HERSELP. \'VE HEARD, SHE WAS ONE OF THE \S WHY YOU CAN PAY FOR THIS.” | ing tire service. “Why, I dropt a dime, an’ I’m making it worth me while to pull up the plank.” Buying another tire of the same make to save the allowance due on an undelivered guarantee is a very similar performance. Kells--Sp rin. Shit eld ‘Anan bile Tees - tea Made UR tires are guaranteed for O 5,000, 6,000 and 7,500 miles. They needn’t be, for it doesn’t do you any particular good. Save in the rarest instances, it brings you nothing. Cases when Kelly- Springfield tires fail to yield their guaranteed mileage are nearly as scarce as hen’s teeth. But the buying public expects a guarantee when it buys a tire, and we're willing to concede that to its prejudices. Normally, Kelly-Springfield tires yield 8,000 to 10,000 miles—often 12,000 or more. Why shouldn’t we be willing to guarantee 5,000 miles or more, if it makes anyone any happier? If there were any doubt of them yielding 5,000 miles, we would only guarantee them for 4,000 miles, or even less. Weare not sell- ing guarantees ; weare sell- We don’t want bickering over guar- antees; we want. satisfied customers only. Once you buy a Kelly- Springfield tire, you keep right on using them. You forget about mileage, guar- antees, or anything else but service. That’s why we are embarrassed by orders we cannot supply; why our users are willing to order their tires before they actually need them. We don’t like to be in that position, and disappoint loyal customers, but you can’t increase the production of hand-made tires overnight. have made machine- made tires. We have always built in mileage by hand. Of course, the tires cost more, but the service jus- tifies the cost. We never Few users geta chance to try Kelly- Springfield tires until they have tried other tires, for we cannot afford to meet price competition to equip cars at the factory, unless the car manu- facturer can afford to pay our price. If you want to know about the service they give, ask any Kelly- Springfield user, but don’t expect to get Kelly-Spring- field tires without ordering them in advance —unless you’re born lucky. Kelly-Springfield Tire Co. Factories in Akron and Wooster, Ohio Executive Offices: Broadway and 57th St. New York Send ten cents for the new game, “Going to Market” comicbooks.com