Life — May 4, 1916 — page 9: what you’re looking at

What you’re looking at

# Life Magazine Page 833: Barber Shop Satire and Tire Advertisement **Left side:** Comic strips and advice columns titled "Signs in the Black Belt" (likely referring to African American neighborhoods). These include humorous notices for barber shops, rooming shanties, and cafeterias—satirizing local business practices and social conditions. **Top cartoon:** A scene showing a child asking an adult ("Pat") why he's using a dollar bill to patch a crack instead of fixing it properly. The adult replies he's "making it worth" by pulling up a plank—satirizing penny-pinching and false economy. **Main content:** A Kelly-Springfield Tire Company advertisement defending their conservative 5,000-mile guarantee against competitors offering higher mileage guarantees. The ad argues their hand-made tires are superior quality, justifying the limited warranty and higher cost.