Life, 1916-05-04 · page 10 of 52
Life — May 4, 1916 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or cartoons. It promotes the Edison-Dick Mimeograph machine, a duplicating device for offices. The ad emphasizes the mimeograph's business utility: it can quickly reproduce drawings, typewritten text, and handwriting on the same sheet without expensive traditional printing. This was revolutionary office technology for the early 20th century. The two illustrated panels show practical applications—using technical drawings and diagrams in business communications. The copy stresses speed, low cost, and the ability to distribute ideas rapidly within an organization or to clients. There is no political satire or social commentary here; this is straightforward commercial promotion appearing in *Life* magazine, which carried advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PSSA ay, 10 odettence to Obedience to the rel = eat dove the servic 2 Peltagal, tatelliges Drawings—why not illustrate your form letters, put designs and charts in your sales com- to the trade advance sketches of the new models, reduce dry statis- tics to convincing diagrams. You can do all these things—and much more—by the new mimeographic process—without cuts—quickly and cheaply. Simply and easily it reproduces drawings, typewriting and handwriting on the same sheet. 4 in id tes TES ATLAS PLT ST ST STS TT NSS TTS US ATU A SS A Ideas—put them to work. The expense, de- lays and trouble of slow printing methods have pre- vented the doing of much forward work which the mim- eograph now makes possible. The inspiration of the minute may be given to a hundred or a thousand within the hour—by the use of the mimeograph. The maximumly efficient.means of keeping in touch. Let us show you what it will do for your business. ,comicbooks.com ae FANN EASTIN EAT FAN Ki FAMILAR