Life, 1916-05-04 · page 45 of 52
Life — May 4, 1916 — page 45: what you’re looking at
What you’re looking at
**Left Column - Editorial Content:** The page critiques child safety during back-to-school season. "No Profit in This for the Children" sardonically notes that poor children killed in traffic accidents receive no newspaper attention (unlike wealthy children), implying society ignores working-class child welfare. A separate piece praises a donkey at a farm sanctuary as a useful "mixer" who helps socialize anxious horses—seemingly innocent but likely a sarcastic jab at someone's social utility. **Right Side - Velvet Tobacco Advertisement:** The main image shows Santa Claus and an elderly woman (representing "Mother Nature" and "Father Time") endorsing Velvet tobacco. The ad's pitch is absurdist: Nature takes two years to create diamonds from carbon, but look what it does to tobacco—implying tobacco naturally becomes harsh. Velvet's "solution" is artificial aging to remove this harshness. The ad exemplifies early 20th-century tobacco marketing's disregard for health concerns, using whimsical personification and pseudo-scientific reasoning to sell smoking as refined and natural.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
round their ; rise. state. ism. Chaos. ollege sity ve leading as awarded tal element and fral ine slogan— Ne next bet ANY YORK Ao No Profit in This for the Children ACCORDING to the National High- ways Protective Society, there are more street accidents between September first and December first than at any other season of the year; and this appears to be due to the fact that school begins in September. This is the open season for children. If you wish to run over one you will have better luck at this time than any other. Many children themselves seem to take a particular delight in making every effort to be run over. They dart in front of automobiles, taunt the driver and gamble incessantly with death, Their inexperience and ignor- ance are highest where they are most numerous, because their parents are so busy laboring to feed them that they have no time to devote to their safety. They are even deprived of the pos- sible comfort of seeing their names in the papers afterwards, as would be the case were they the children of millionaires, A Donkey as a “Mixer” The Erie County Society for the Pre- vention of Cruelty to Animals, of Buffalo, N.Y., has a donkey on its Rest Farm for Horses which is kept because it is a “good mixer.” General Manager H. Clay Preston writes the Review as follows: “Last winter a theatrical company dis- banded and left ‘Rupert’ in the hands of a boarding stable keeper. He kept him for a while and then turned him over to the Society. He said, ‘Rupert is too lazy to even draw a children’s cart.’ We sent him out to the Farm, where the ‘donk’ has since remained. Besides forming warm attachments for several of the horses that have been there and gone back home, he displays one particularly interesting habit. When horses first ar- tive at the Farm they are frequently timid and shun the horses in the pasture, but ‘Rupert’ sizes them up and soon makes friends with them. After that it doesn't take him long to get the horses out into the pasture and acquainted with the others. He is worth something to us, if for no other reason than his ability as a ‘good mixer.” —The National Humane Review. 1 $3,000 to $10,000 Annually , BECOME AN "EXPERT CCOUNTANT Se eee Velvel. po Able Assistauts- TOBAC ETT BUYERS TOBACCO CO co} Mother Nature and Father Time made diamonds out of carbon. But pshaw! Look what their method does with tobacco, f Se fr fer ELVET is matured in Nature’s way. Nature’s way is the expensive way, the slow way, requiring two years, but this is the only way to remove harshness and bite from tobacco, Buy VELVET, the Smoothest Smoking Tobacco, to-day. 10¢ Tins. Sc Metal-lined Bags. One Pound Glass Humidors. Legett Myors Flacco Cs comicbooks.com