Life, 1916-05-04 · page 44 of 52
Life — May 4, 1916 — page 44: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from an early 20th-century issue of Life magazine, dominated by commercial notices rather than editorial content. The main advertisements promote **Ajax Tires** (emphasizing an 11-year guarantee), **Tareyton London Cigarettes**, and **Havoline Motor Oil** (which claims victory in a Purdue University performance test). The small satirical section titled **"Cheering Us Up"** mocks wealthy investors during what appears to be a financial downturn. It notes that actor Charlie Chaplin's $500,000 salary consists partly of stock in his new film company—a fact the writer suggests should be publicized to comfort ordinary Americans who bought stock "at par" in various ventures and now cannot sell except to "ragmen" (scrap dealers). The satire targets the disconnect between celebrity wealth and common investor losses. **"The Ascending Scale"** appears to be a cyclical social commentary on civilization's rise and fall through family, war, and reconstruction—likely reflecting post-WWI anxieties about social order.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Atlanta Chicago Boston Brookl; TIRES Guaranteed watns 5000 Miles FOR 11 YEARS every Ajax Tire made has been guaran- teed in writing for 5,000 miles. The guarantee is in black and white, time-tried and tested. lith Year FOR 11 YEARS, while other manufacturers were claiming quality, we have been and are guaranteeing it; hence the demand ‘for Ajax Tires that has kept our factories working 24 hours daily since 1911. Ajax Rubber Company, Inc. 1796-1798 Broadway New York AJAX Branches Deaver® Indian. Cleveland Des Moines Kansas City, Mo. ya Dallas Detroit Los Angel Factories: TRENTON, N. J. jelpbia Portland, Ore. Seattle San Francisco Cheering Us Up [ is not generally known that about $500,000 of Charley Chaplin's $670,- Tareyton London Cigarettes Herbert Tareyton London Smoking Mixture % PoundSOF _ — Falk Tobacco Co, S6West ho" St New ork The Ascending Scale (Continuous Performance) AN and woman till the ground and live by the sweat of their brows. The family is created. Tribes rise. Jealousy between tribes. Wars. One tribe conquers. Rise of state. Family life corrupted. Feminism. State disorganized. Wars. Chaos. Savagery. Reconstruction. stored. Woman Peace. Prosperity again disintegrates family. Idle women. Degenerate reform movements. Feminism. War. Chaos. Savagery. Reconstruction. Women again normal. Peace, etc, Family life re- resumes normal _ place. Havoline Oil Goes To College Havoline Oil went to Purdue University and it graduated first. Na competitive test with the twelve leading brands of motor oil, Havoline was awarded the highest percentage in every vital element by which lubricant value is measured: — In wearing qualities, In minimising frictional loss. In heat resistance. In pry amayp. Fon in all temperatures. The verdict of Purdue is authoritative and frat It gives scientific sanction to the Havoline slogan— “It Makes A Difference’* ‘The bert tabricant ts the only lubricant good enough for your car. Yor can get Havollne anywhere. Cons the same as the nest bet At GaragesStores—Supply Stations, INDIAN REFINING COMPANY Dept. NEW YORK 000 salary consists of stock in the new moving picture company which is go- ing to exploit his pictures. We sug- gest that a little more publicity be given to this fact, in order to cheer up the many Americans who have bought stock in various enterprises at par, and now have no market for it except the ragmen. Write for Booklet. Every motorist thould read “Havel Goes IDEAS SOME PEOPLE GET Ai ING SUMPLE LITTLE DISHES.” comicbooks.com