Life, 1916-05-04 · page 42 of 52
Life — May 4, 1916 — page 42: what you’re looking at
What you’re looking at
This page contains **primarily advertisements** for alcohol and books, interspersed with satirical content. The **Clicquot Club Ginger Ale ad** features an illustration of a figure holding bottles, appealing to American consumers with nationalist messaging ("Made in America, Best in the World"). The **"If They Told the Truth"** section is satirical commentary mocking various professions and institutions—schoolmasters who produce "cads" and "mollycoddles," politicians who break campaign promises, doctors who experiment on patients, salesmen who deceive customers. This reflects early 20th-century American skepticism toward established institutions. The **"To the Botanist"** cartoon shows a hunter with a net, joking about unprepared specimen collection. The **Carstairs Rye advertisement** emphasizes 128 years of "hotel and home use," with vintage imagery establishing the product's heritage and respectability. The **"Master Detective"** book advertisement promotes a mystery novel with the promise of misleading readers. Overall, this is typical Life magazine content: commercial advertising mixed with gentle social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DON'T LET IT CATCH You GINGER ALE Mode in America Best in the World All over America you can bay Clicquot Club Ginger Ale. This national popularity was secured on quality alone. Every year the de- mand for a beverage of character that is good, harmless and pure makes more friends for Clicquot. You have a new conception of Ginger Ale when you try it. Good grocers and druggists sell it by the case. Those who drink Clicquot, want to buy it by the case. THE CLICQUOT CLUB CO,, Millis, Mass. Winner of Medal of Honor, Panama-Pacific Exposi | ~ SS | aa | The same an quality has spanned 128 years of hotel and home use. som tet WW NY TO THE BOTANIST A) PARTICULARLY THE WILDFLOWER, PREPARE! Carstairs DID YOU READ “CHRISTOPHER QUARLES?” He is at it again, solving absorbing problems. The MASTER DETECTIVE By PERCY JAMES BRE: A collection of appalling crimes and mysterious dlanopez ces that keep you guessing—and you guess wrong every tne, Price $1.35 net. At any bookstore. E. P. DUTTON & COMPANY, 681 Fifth Avenue, N. Y. If They Told the Truth 0, madam, that is not pure silk. The most of it is mercerized jute, stiffened with a solution of tin.” “Ob, Mrs. see'you! Bi make your v Borus, I'm so sorry to come in, anyhow, and it as short as possibl “No, sir, our school will not make a man of your son. When we get through with him he will be a cad, a snob, a mollycoddle and a si “You may rest assured, Mr. Vo' that if I am elected I shall do all ir my power to forget what I promised during my candidacy, and will en- deavor to take advantage of your gulli- ity to feather my own nes: “T have never had a case like this before, so I am going to experiment upon you in the hope of finding a ct I trust that death may not result, be cause in that case I could not collect my bill.” “On the contrary, madam, that style is three years old, but we are trying to hoodwink the unsophisticated irito bi ing it, by brushing it off and displaying it with our nev Cueerrut Ove (to newcomer, on be asked what the trenches are like): If yer stands up yer get sniped; if yer keeps down yer gets drowned; if yer moves about yer gets shelled; and if yer stands still yer gets court-martialed for frost- bite-—Punch. ns Rye f-' In the: protective bottle—“a good ! bottle to keep good whiskey good.” of ¢ — oe OA ete nce comicbooks.com