Life, 1916-04-20 · page 6 of 52
Life — April 20, 1916 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a 1917 advertisement for the Locomobile Company of America announcing a new series of six-cylinder cars. The advertisement emphasizes luxury features: low profile design, responsive power, smooth performance, and custom coachwork. It stresses exclusivity through small production quantities and superior materials/craftsmanship, positioning these as expensive but worthwhile investments for affluent buyers. The illustration shows a well-dressed couple admiring a Locomobile automobile in what appears to be an elegant setting with classical architecture. There is no satirical commentary—this is straightforward luxury car marketing targeting wealthy consumers in the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aS a : a Company of America an 4 ANNOUNCES: | A series of: Sia: Cylinder Cars, fashionably low in appearance, quickly responsive to power demands, sweet running and reatful. Locomobile (oach Work equips the perfected chassis with abeaulipul | body, individual in detail and finish and of any desired style. | These luxurious cars are expense, but, baving the fineat materials | ano workmanship, are undeniably Superior, and being produced mn | small gquaniilics, are ceaclusive. lhe Book of the Locomobile—a limited edition ~is available to those interested in fine caus | comicbooks.com