Life — April 20, 1916 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satire or political commentary. It's a 1917 advertisement for the Locomobile Company of America announcing a new series of six-cylinder cars. The advertisement emphasizes luxury features: low profile design, responsive power, smooth performance, and custom coachwork. It stresses exclusivity through small production quantities and superior materials/craftsmanship, positioning these as expensive but worthwhile investments for affluent buyers. The illustration shows a well-dressed couple admiring a Locomobile automobile in what appears to be an elegant setting with classical architecture. There is no satirical commentary—this is straightforward luxury car marketing targeting wealthy consumers in the early 20th century.