Life — April 20, 1916 — page 5: what you’re looking at

What you’re looking at

# The Multigraph Advertisement This page is primarily **advertising**, not satire or political commentary. It showcases the Multigraph machine, an early 20th-century duplicating device that produced multiple copies of letters and documents. The advertisement demonstrates how a business manager could order 1,000 form letters "in a hurry" at 1/10 cent per copy. Eight numbered photographs show the process: dictating the letter, composing it on a typewriter, inking the ribbon, making a proof, correcting errors, cleaning the type, distributing printed copies, and final mailing. The headline "The Way to Opportunity" frames this as a business solution. The Multigraph company offered both machines for sale and employment opportunities for operators. This represents practical industrial advertising of the era.