Life, 1916-04-20 · page 3 of 52
Life — April 20, 1916 — page 3: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satirical content. The Fisk Rubber Company is promoting its "Non-Skid" automobile tires in this Life magazine page (page 731). The ad features: - Large "FISK TIRES" text with decorative tire imagery - A classical cherub statue (the Fisk company mascot) - Display of actual tire products - Marketing claims about "real dollar-for-dollar value" The appeal emphasizes practical benefits: quality, mileage, safety, and nationwide distribution through 35,000 dealers plus 100+ direct branches. A notable feature highlighted is "FREE Service" at Fisk branches—inspection, changes, inflation, air testing—regardless of tire origin. This represents early-20th-century automotive commerce when tire quality was a significant consumer concern. The classical imagery conveyed prestige and reliability to period readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE First Aim of This Company is to make a tire that repre- sents real dollar-for-dollar value. It is a genuine satisfaction to us to know that . when you buy a Fisk Non-Skid you can’t get more tire worth from anyone—in quality, mileage, ; safety or supplementary service. Sold by 35,000 dealers everywhere — or through more than 100 direct Fisk Branches, covering the entire country. An extraordinary feature of the Fisk Policy is the uniform FREE Service you get at every Branch. Inspection, changes, inflation, air testing and so on, all free, regardless of the tire used. Consult Telephone Directory for Local Fisk Branch. THE Fisk RUBBER COMPANY, Chicopee Falls, Mans, a comicbooks.com