Life, 1916-04-20 · page 2 of 52
Life — April 20, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **car advertisement** for the Willys-Knight Coupe ($1500), not political satire. The top illustration shows children playing with an enormous parachute or parasol—likely depicting carefree leisure, a common advertising motif of the era suggesting the car enables family recreation. The lower silhouette shows a well-dressed man and family in the automobile, emphasizing respectability and comfort. The advertising copy emphasizes the Willys-Knight's **sleeve-valve motor** technology—quieter and more reliable than competitors' engines. The phrase "and now the price is so low" highlights affordability despite quality, addressing consumers concerned about economy during the post-WWI period. This is commercial messaging, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Secood Clas Maa + Urgurtmeng oe Peesticen” Cae ——S SLEFVEVALYE MOTOR Coupe MODEL BAG $150 fastaena —and now the price is so low On account of their lower first cost even expe- he Willys-Knight is also superior in its The demand for Willys-Kn: ht cars is growing rienced motorists have continued to use open cars _sleeve-valve motor grows quieter with use and ine faster yur ability to increase their production regardless of their many limitations, creases in power and flexibility, whereas all other Sce the Overland dealer now and But now the smart, practical, serviceable Willys- types deteriorate in these respects. by placing your orders pr i Knight closed models are produced in quantities And this motor, practically vibrationless, is far The Coupe is $1500, t which permit of remarkably low prices, more durable than any other type yet produced, prices f. 0. b. Toledo. The Willys-Overland Company, Toledo, Ohio “atade te USA” ¢ Limousine $ comicbooks.com