Life, 1916-04-13 · page 6 of 46
Life — April 13, 1916 — page 6: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. It's a Weed Anti-Skid Chains ad from an early automotive era (likely 1910s-1920s, based on the car design). The emotional appeal uses a domestic scene: a mother with child asking "Why doesn't Daddy come home?" The implied answer is that without tire chains, fathers have accidents on wet, slippery roads. The car illustration shows the chains as safety equipment. The ad targets motorists' fears about dangerous driving conditions and family safety, positioning Weed Chains as essential winter equipment. It references how taxi companies and commercial fleets already used them, appealing to consumer logic through professional adoption. The "How It Could Have Been Prevented" caption frames the product as accident prevention—a common early auto-safety marketing strategy when vehicle accidents were a significant public concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOW IT COULD HAVE BEEN PREVENTED The above illustration will prevent hundreds of disastrous skidding acci- ‘ dents, because it will make negligent and = inexperienced motorists think and act. On the next rainy day they will be prepared for wet, slippery asphalt and treacherous mud — their tires will be equipped with the only positive safeguard against skidding— Weed antssia Chains These Facts Should Persuade You to Think ba } and Act Now, Before It’s Too Late: Dealers who sell the most tires are the larg- est sellers of Weed Chains, and they recom- mend Weed Chains regardless of what brand or type of tire they sell. Every car manufac- turer uses Weed Chains on his service, demonstrating and test cars. The great taxicab companies, the delivery services of big businesses in every line—all the great well informed organizations who . operate large fleets of cars—use Weed Chains. They all use Weed Chains to save lives and property. They do it to save themselves from Gamage suits. They know how often skidding causes disastrous accidents and how much it costs to repair the damage. They all know, through experience, that there is no substitute for Weed Chains. Weed Chains are sold for all brands and types of tires by deaiers everywhere. So, stop at your Tne wane dealer's today and PS WEED Gt ION EVERY “‘Weed Chain ALL FOUR TIRES To Safety'’, before it’s too late. <» \ American Chain Company, Inc., Bridgeport, Conn. Sole Manufacturers of Weed Anti-Skid Chains Manufactured for Canada by Dominion Chain Company, Limited, Niagara Falls, Ontario, Canada comicbooks.com