Life, 1916-04-13 · page 5 of 46
Life — April 13, 1916 — page 5: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not satire. It promotes "Conscious Evolution," a self-help book by Alois P. Swoboda promising to double "your physical and mental energy." The cartoon at top depicts two men—one vigorous and energetic (left), one seemingly ordinary (right)—illustrating the book's central pitch: Swoboda claims to have discovered a method to dramatically increase vitality and personal efficiency through understanding cellular biology and natural body mechanics. The ad uses period health-reform language ("super-health," "perfect efficiency") common to early 20th-century self-improvement culture. The copy promises readers can become like Swoboda's "remarkable personality"—portrayed as a master-mind with superior vitality—through his system. This reflects genuine era anxieties about modern exhaustion and vitality, exploited through pseudoscientific wellness claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“With His Vitality | Could Make a Million” Startling Free Book Tells How You Can Double Your Physical and Mental Energy HVE you ever seen a person so endowed with health and vitality that he seemed almost a super-man ? Have you ever envied another's “pep” and en- thusiasm, because you knew that if they were yours you could accomplish almost anything in life? Mighty few of us have more than a fraction of the physical and mental energy we could use. That's why there is only one real success in life to every hundred half-way successes of worse. Yet there is a way by which thousands of men and women have acquired almost boundless health and energy, a doubled capacity for work—a type of enthusiasm and initiative that would put most of us to shame, and a power to enjoy the good things of life as never before. In short, these people have learned to enjoy a thoroughly successful life, in- stead of the inferior life that most of us are forced {0 put up with. Health and Success Unrelated as they may seem at first glance, health and success are in reality mother and son. Health is the mother of success. It furnishes the smash- ing, driving power back of the brain that forces the few to the top and leaves the rest at the foot of the ladder. But ordinary health as we have come to know it is not enough. What most of us call health is only half-way health—the health that impels success is a kind of super-health unknown to most of us. The unnatural, artificial lives we live have devitalized s. Most of us are scarcely more than so per cent. efficient in physical and mental energy. The Cells Are What Count The body, as you know, is composed of billions of cells. When we are young and lead an outdoor ese cells all do their duty. As we grow to anhood and womanhood and our method of living changes, the cells become weak and inactive, in some cases totally dead. They haven't the power to run the human machine as nature intended. A return to the wonderful health of youth can only be brought about by rejuvenating the cells. This is what Alois P. Swoboda does through Conscious Frolution, as explained in his free book. Send it A Sensational Discovery Since announcing his wonderful discovery, Swo- boda has proved in thousands and thousands of cases that by his simple and natural method of recovering and increasing the forces and capacity of every cell, tissue, fibre and organ, anyone can become a youngster in health and energy—iiterally doubling his personal efficiency, nerve power and health power. Men and women in all parts of the earth testify as to how Swoboda has given them a keener brain, a more superb, energetic body, stronger muscles, a more vigorous heart, a healthier stomach, more active bowels, a better liver and perfect kidneys. He has times without number shown how to overcome general debility, listless- ness, lack of ambition, lack of vitality, how to re- vitalize, regenerate and restore every part of the body to its normal state. In fact, Swoboda secms to have discovered the fountain of perpetual youth, as you will surely agree after reading his remark- able free book. A Remarkable Personality Swoboda is himself a perfect example of the Swoboda System. He fairly radiates vitality, his whole being pulsating with unusual life and energy, and bis mind is even more alert and active than his body; he is tireless. Visit him, talk with him, and you are impressed with the fact that you are in the presence of a remarkable personality—a master-mind, a master-genius. He is one who com- prehends the principles of all knowledge and phe- nomena—he is the peer of all philosophers, psy- chologists and physiologists, and with it all'he is most practical and human. | Swoboda embodies in his own super-developed person and personality complete self-mastery—the best proof of the co rectness of his theories and the success of his methods. Alois P. Swoboda has, for twenty years, been teaching people how to be really alive—how to take advantage of every moment of life, of every opportunity to better themselves. Psychologists, sphysicians, scientists, philosophers, statesmen, as well as business men by the thousand, go to Swo- boda. His system is more than a personal advan- tage, more than personal gain, it is truly a gift to humanity, for it enables men and women to enjoy life to the full—it gives them the power to suc- ceed—to “ make a million.” A Startling Book Free If you feel that you could use more energy— if you need greater vitality—if you would like a greater capacity for work and a keener, more active mind—if you would be interested in a method of acquiring the personal efficiency that can come only from perfect day in and day out health—the Swoboda kind of health—you should send for Swoboda’s copyrighted book on health, strength and efficiency to-day. You will be in- tenscly interested in every page, in every sentence, in every word. It will fairly startle and amaze you with the possibilities you are now neglecting, and it contains hundreds of letters from others telling their experience with Swoboda. Tear out the coupon on this page, write your name and address on it, or write a letter, or even a postal card, and mail to Alois P. Swoboda, 1930 Aeolian Building, New York. en if you gain but one suggestion out of the sixty pages in Swo- boda’s book, you will have been repaid a thousand- fold for having read it. By all means do not delay, do not sa: Tl do it later,” but send the coupon or a letter or postal now, while the matter is on your mind. Remember, the book is absolutely free—there is no charge or obligation now or later. Write now, 7 7 a Please send me your free copyrighted book, “ Conscious volution.”” seeeeecees Sbtessecceseeeee ‘Mail to ALOIS P, SWOBODA, 1930 Aeolian Blig., N. Y. City comicbooks.com