Life, 1916-04-06 · page 9 of 80
Life — April 6, 1916 — page 9: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not satire or political commentary. The page promotes Rigaud perfumes from Paris, featuring three distinct fragrance lines matched to female personality types: 1. **"The Sunny Disposition"** – *Lilas de Rigaud*, for sympathetic women 2. **"The Emotional Type"** – *Mary Garden*, the company's signature scent 3. **"The Graceful Brunette"** – *Carolina White*, described as "suave, seductive and withal mysterious" Each includes product photos, prices ($1.00–$4.00), and available formats (extract, face powder, toilet water, talcum). The advertisement uses early 20th-century marketing logic: linking perfume choice to female personality archetypes. A coupon offers free samples, a common sales tactic of the era. This reflects period assumptions about women's consumer choices and identity expression through fragrance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
z Dorhume Personality ne : Selection of your perfume is an art—odors carry sugges tions—they reveal your inner self, your personality, in fact Cultivate the habit of choosing the appropriate You can, for there is an imported odor that has been perfume—a perfume that suits your personality. made for you by the master Perfumer of Paris— (Pronounced REE-GO) —he can help you find your perfume affinity. The Sunny Disposition For the woman brimming with sympathy, with the dimpled smile and sunny disposition mirrored in her eyes—the per- fect perfume is iilas & Rigaud —the sweet fragrance of the Lilac fixed permanently in all its natural freshness by the master art of RIGAUD (pronounced Ree-go). Extract $1.00 and up Face Powder $1.00 Emotional Type The woman possessed of tem- perament—with profoundly sin- cere feclings, pulsating with strong, appealing emotions, finds the best expression of her- self in MARY GARDEN original creation of RIGAUD (pronounced Ree-ns) is undoubtedly the favorite per- fume of today. It is a perfect blend of flower odors. Extract $1.00 and up Face Powder $1.00 and $2.00 Graceful Brunette For the dark complexioned, dark eyed beauty with long lashes —languorous yet a cious in manner at times—noth- ing can equal CAROLINA WHITE This suave, seductive and withal mysterious odor of the Orient creates an attractive “atmosphere” all its own, Extract $1.00 and up Face Powder $1.50 This Style $4.50 + —_ ry Garden — Toilet W LILAS de RIGAUD Toilet Water, Talcum, Sachet, Cold Cream, Soap, Carolina White Toilet Water, Talcum, Sechet, Cold Cri Solid Rouge and Face Powder Talcum, Sachet, Cold Cream, Bath Salts, Soap : L Bath Salts This Style $3.50 These suggestions may help your choice: Make your choice of one only of y Ree FREE ies 3itincive RIGAUD Tee is absolutely Lilac in all == fumes—take the attached cou aud i its - s, pon to your Dealer and he will give you ts imocent freshness, {07 gixtin for you) a free specimen of youthfulness, charming any one of these perfumes. delicacy and unobtrusiveness. LILAS de RIGAUD, moreover, is distinctively a flower per- rm fume, while Mary Garden and Carolina White WicAvb Sutcay mkt perfumes are both artistically combined bouquet Write sour odors of peculiar and distinctive excellence. filas de coupon aml we receive the sammple comicbooks.com