Life, 1916-04-06 · page 77 of 80
Life — April 6, 1916 — page 77: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's advertising section. The page promotes the **Jeffery automobile**, manufactured by the Thomas B. Jeffery Company of Kenosha, Wisconsin. The ad claims a shortage of Jeffery cars exists and urges potential buyers to purchase immediately before spring/summer driving season. The image shows a silhouetted early-1900s automobile filled with passengers, presented as aspirational. The text emphasizes the Jeffery's technical innovations (high-speed, long-stroke motor) and quality control ("built as a unit to satisfy you"), positioning it against unnamed competitors. **Historical context for modern readers**: This reflects pre-WWII American automotive competition when numerous now-defunct manufacturers (Jeffery, Packard, etc.) competed fiercely. The "shortage" claim is a common sales tactic. The Thomas B. Jeffery Company eventually became Nash Motors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Make Certain of Your Jeffery Now Te joys of Jeffery ownership are not for everybody this year—a Jeffery shortage is an assured fact. Now, when Nature is just beginning to smile, is the time to assure yourself this privilege, and throughout all thé golden days of Spring and Summer you will realize to the full your perfect satisfaction in your purchase. Your judgment in selecting the car which introduced the high-speed, long- stroke, high-efficiency motor to America will be justified daily by actual performance in comparison with the products of other factories which have followed the Jeffery example. From radiator to rear axle you will find a multitude of other evidences of Jeffery leadership—made possible because the car has been developed by Jeffery engineers, and is built, practically in its entirety, in the Jeffery factory. You will be satisfied with the car as a unit because the car has been built as a unit to satisfy you. An early visit to your Jeffery dealer will insure you this satisfaction—and at the very time of the year when motoring is most delightful. THE JEFFERY FOUR THE NEW JEFFERY SIX Seven Passenger Touring A light-weight Six, of dutinctive beauty aed sur- Without auxihary seats He passing comfort — with practically walimited Three Passenger Roadste power and sped . Sedan —top removable, summ: ms & & 5 (Prices F. 0. B. Kenosha, Wis.) BOOKLET ON REQUEST The Thomas B. Jeffery Company Main Office and Works, Kenosha, Wisconsin we comicbooks.com