Life, 1916-04-06 · page 71 of 80
Life — April 6, 1916 — page 71: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political commentary. It promotes Pompeian brand cosmetics and skincare products (Night Cream, Massage Cream, Hair Massage) from Cleveland, Ohio. The page targets both men and women with gendered messaging: businessmen need clear complexions to appear "clean cut" and command respect; women should use the products to maintain beauty and counter effects of "modern life." The advertisement reflects early 20th-century beauty standards emphasizing youthful, oil-free skin and healthy hair. It's notable for marketing skincare to men as a professional asset—suggesting complexion care wasn't yet entirely feminized, though the messaging differs (men need respect; women need beauty). The two portrait photographs at top show before/after results, a common advertising technique of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Clear Complexion, Pompeian’s Gift to You Business Men realize the com- mercial as well as the social asset of a clear, wholesome complexion. Pompeian Mas- sage Cream makes men look “clean cut.” It rubs inand out and off the skin. Nothing is left on the face; only a re- freshed, athletic appearance remains, the kind that com- mands respect for clean living. 50c, 75¢ and Pompeian NIGHT Cream brings beauty while you sleep, but you must be faithful; you must use it nightly to over- come the damage done daily to your com- plexion by weather and Pompcian Night C is unusually white and smooth. ‘Try it tonight, At the stores, jars 35c and 75c. Motorists’ tubes $ 1 Fair Ladies keep and increase their beauty by using Pompeian Massage Cream. It is espe- cially helpful to those bothered with an excess of oil in the pores. It cleanses the pores and refreshes the skin as it rubs in and rolls out in its own peculiar way. Complexions made cloudy by modern life are cleared and youth-i-fied. —At the stores Pompeian HAIR Massage makes the hair healthy and beauulul, It is Not oily. Cannot dis- color the hair. Falling hair is often caused by neglected Dandruff or Itching Scalp. Don’t wait until too late, Use Pompeian HAIR Massage. A de- lightfuland bene- ficial liquid for you to use, In 25c, 50c and $1 bottles at the stores, The Pompeian Mfg. Co. 25 Prospect St. Cleveland, Ohio Pompeian || HAIR | Massage 4 comicbooks.com