Life, 1916-03-23 · page 2 of 52
Life — March 23, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a Willys-Knight automobile advertisement from The Willys-Overland Company of Toledo, Ohio. The image shows a well-dressed woman in fur examining a display of the Willys-Knight Coupe (priced at $1500). The ad's headline—"Maximum Luxury At Minimum Cost"—appeals to affluent buyers by emphasizing the car's quality and power relative to its price. The advertisement highlights the vehicle's sleeve-valve motor, positioning it as quiet and reliable. Other models mentioned include a Limousine ($1750) and Touring Car ($1125). This represents early 20th-century automobile marketing targeting middle-to-upper-class consumers, particularly women as household decision-makers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pustished every Thursday. Annual Sutacrction PTTILELL EATS ELT, LIFE a England and the Bettah Ponseasioes VLLLLLE Maximum Luxury At Minimum Cost c, the Willys- appearance which combines dignity and charm. _affords ths ar-round car for all the uses of con- Inside or outs ight Coupe has that smart complete protection which it leaves nothing to be desired, for it has Ive motor—the utmost in quiet, dependable, last- ing efficiene ¢ sleeve-valve motor—quicter than any other type— grows steadily more quiet with use, Size for size it develops more power than any other type of motor—and has greater flexibility. Here is a motor which you can drive with unabating pride for literally thousands of miles beyond the pleasurable life of any other type of motor. Ask the Overland dealer to demonstrate the superior merit of the Willys-Knight Motor Cars. Other Wi r ys-Knight models are the Limousine at $1750, the Touring r at $1125 and the Roadster at $1095. The Willys-Overland Company, Toledo, Ohio “ Made in U.S. 4 comicbooks.com Hated atthe Post Ofice at New York. N. V-.as Second Class Mail Mate, red a a8 Matter at the Post Ofice Department, Canada.