Life, 1916-03-16 · page 43 of 44
Life — March 16, 1916 — page 43: what you’re looking at
What you’re looking at
This is primarily a **Camel cigarettes advertisement**, not a political cartoon. The page showcases a product display box with an inset diagram explaining the cigarette packaging mechanism—specifically how a stamp helps open the tin foil wrapper without tearing it. The advertisement emphasizes that Camel cigarettes are "new to your taste," combining Turkish and domestic tobaccos. The copy appeals to masculinity and sophistication, claiming the product won't cause throat irritation or "tire the fussiest cigarette appetite." Notably, there are **no political cartoons or satirical content** on this page. The "Life" magazine context suggests this may have been a satirical publication, but this particular page is straightforward commercial advertising—typical of early 20th-century cigarette marketing that made health claims now recognized as false. Modern readers would find the casual health assertions ("mellow-mildness," absence of "throat-parch") striking, given what we now know about smoking dangers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hatton Makick eeps ca ai, thereby Presering the eocty of By inserting ihe en ittestrated, the stamp easily breaks with out tearing the tin foil, which folds bac into its place. sold everywhere in scientifically sealed packages, 20 for 10¢; or ten packages (200 ciga- 1e-paper-covered carton for $1.00. ind this carton for the home or office sepply or when you travel! CAMEL cigarettes are new to your taste! And when you get that combined flavor of choice Turkish and choice Domestic tobaccos you'll realize you like Camels better than either kind of tobacco smoked straight! You never put a more delightful cigarette between your lips. They are to be com- pared point for point with any cigarette at any price. You do not look for or expect premiums or coupons! You certainly deserve the satisfaction of knowing the unusual enjoyment that Camel cigarettes offer any man who will invest 10c to find out what’s back of this expression of confidence ! Camels are not only new to your taste—new in mellow-mildness, new in desirable “body,” new in absence of bite, throat-parch or any unpleasant cigaretty after-taste, but new in their refreshing satisfaction that permits you to smoke them liberally without a kick-back! Camels will not tire the fussiest cigarette appetite! The expert blend of choice Turkish and Domestic tobaccos in Camels will give you a new understand- ing of cigarette enjoyment! R. J. REYNOLDS TOBACCO COMPANY Winston-Salem, N. C. Peten 7 4 ea 2a: comicbooks.com