Life, 1916-03-16 · page 39 of 44
Life — March 16, 1916 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising content** with minimal editorial material. The main cartoon—"A Shocking System"—presents a brief joke about a weight-reduction treatment costing fifty dollars per session. The humor is simple: when the client protests the price as "horrible," the doctor claims it's "part of the treatment," implying the shock or distress of the bill itself aids weight loss. The page's dominant feature is a lengthy **Bell Telephone System advertisement** emphasizing national preparedness and unified communication across America's vast geography. The ad uses patriotic language to frame telephony as distinctly American infrastructure capable of organizing the entire population for national causes. Supporting content includes book advertisements (Holstein cattle breeding, bunion relief) and a list of recently published books—typical Life magazine filler from this era (circa 1916, based on visual dating). The page reflects early 20th-century advertising culture where corporate messaging dominated popular magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
anton ipvce. Purebred Holstein Cattle for the Practical Dairyman | The breed of cows that produces upwards of one hun-| dred pounds of milk a day is the breed the practical | dairyman wants on his farm, or at his country home Holstein cattle have broken every record in the syste- matic production of milly and butter, and there are many individuals of the breed that are daily yielding over a hundred pounds of milk. Holstein cows are larger and more vigorous than the| cows of any other breed,—they are more easily cared for, less susceptible to tuberculosis and other bovine diseases, ‘od when the milking days are over, they are far more ‘onomical for converting into beef. ‘There's pleasure and profit for you in purebred. registered Holsteins. Investi- fate the big “ Black-and-Whites.” Let us send you our free literature. HOLSTEIN-FRIESIAN ASSOCIATION OF AMERICA F, L. HOUGHTON, Secretary 30-B American Building BRATTLEBORO, VT. Books Received Is Conscience an Emotion? by Hast- ings Rashdall. (Houghton Miffin Co., 4 Park St, Boston, Mass. $1.00.) Meditations on Votes for Women, by Samuel McChord Crothers. (Houghton Mifflin Co. 4 Park St. Boston, Mass $1.00.) Good Stories for Great Holidays, by Frances Jenkins Olcott. (Houghton Mifflin Co., 4 Park St. Boston, Mass. $2.00.) With Sabre and Scalpet, by John Allan Wyeth. (Harper & Bros. $3.00.) California, an Intimate History, by Gertrude Atherton. (Harper & Bros. $2.00.) The Fringes of the Fleet, by Rudyard Kipling. (Doubleday, Page & Co. soc.) Life and Gabriella, by Ellen Glasgow. (Doubleday, Page & Co, $1.35.) Within the Tides, by Joseph Conrad. (Doubleday, Page & Co. $1.35.) Songs of the Streets and Byways, by William Herschel. (Bobbs-Merrill Co., Indianapolis, Ind. $1.00.) Insi tant Bunion Re/itef Prove /t At My Expense "t send me one cent—just Rite youset have dove for 67 tha,_T claim to bave tb ‘banions ever removen the feformy din tighter aboes than ever. ‘your name eas and treatment’ will De seat oo rin plain scaled envelope. FOOT REMEDY CO. 3502 West 26th Street, Chicago, Il, A Shocking System “WHAT do you charge for reduc- ing my weight?” “Fifty dollars a treatment.” “That's horrible.” “But that’s a part of the treatment.” We Are Prepared Within the wide boundaries of cur country, embracing more than three million square miles, dwell a hundred million people. They live in cities, towns, villages, hamlets and remote farms. They are separated by broad rivers, rugged mountains and arid deserts. The concerted action of this far- flung population is dependent upon a common understanding. Only by a quick, simple and unfailing means of intercommunication could our people be instantly united in any cause. In its wonderful preparedness to inform its citizens of a national need, the United States stands alone and unequaled. It can command the entire Bell Telephone System, which completely covers our country with its network of wires. This marvelous system is the result of keen foresight and persistent effort on the part of telephone specialists, who have endeavored from the first to provide a means of communication embracing our whole country, con- necting every state and every com- munity, to its last individual unit. The Bell System is a distinctly American achievement, made by Americans for Americans, and its like is not to be found in all the world. Through it, our entire population may be promptly organized for united action in any national movement, whether it be for peace, prosperity, philanthropy or armed protection. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System Universal Service To This Canoe Brings a | Summer Full of Fun If you want to know what pleasure canoeing Fern cancer and you cant,beat it at fey, sorb water, 400 * ‘01d Town." $39 up will buy a fe, graceful and easy to paddle: asy to buy from dealer oF fi and facts. On rows CAMOE Cor, 1053 Middle Street, O1d Towa, Matne, U.8.A. comicbooks.com