Life, 1916-03-16 · page 33 of 44
Life — March 16, 1916 — page 33: what you’re looking at
What you’re looking at
This is a **Goodyear tire advertisement**, not a political cartoon. The page promotes Goodyear Cord Tires by emphasizing their use as standard equipment on the Locomobile, a luxury automobile manufacturer. The advertisement's strategy is to leverage the Locomobile's prestige—notably that it builds "but Four Cars A Day," suggesting exclusivity and quality—to endorse Goodyear tires. The text argues that because Locomobile is selective about components, Goodyear's choice reflects the tire's superiority. The large tire image displays the diagonal cord construction and tread pattern. Features listed include "All-Weather and Ribbed Treads / For Gasoline Cars and Electrics," indicating this is from the early automobile era when electric vehicles were still competitive. This appears from a circa 1910s-1920s Life magazine issue and represents straightforward commercial promotion rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OODYEAR Cord Tires are stand- ard equipment on the Locomobile. Building but Four Cars A Day, it be- hooves the Locomobile Company to see that the tires reflect the high char- acter of its product; and that they enhance the satisfaction of Locomobile ownership. Studied from any angle, this endorse- ment must mean that the Goodyear Cord is the tire of tires for your own fine car. Greatly oversize; comfort cor- respondingly increased. No- Hook and Q. D. Clincher All-Weather and Ribbed Treads For Gasoline Cars and Electrics The Goodyear Tire & Rubber Company AKRON, OHIO comicbooks.com