Life, 1916-02-24 · page 40 of 48
Life — February 24, 1916 — page 40: what you’re looking at
What you’re looking at
This page consists primarily of **period advertisements** (Cascade Whisky, Arrow Collars, Maillard Chocolates) typical of early 20th-century magazine marketing. The only cartoon is a **small illustrated joke** at bottom right, captioned "SAM, BE NIMBLE; SAM, BE QUICK. HURRY AND COVER THE CANDLESTICK." It depicts a figure (likely a servant or enslaved person, based on the caricatured style) frantically trying to extinguish or cover a candlestick, apparently from the nursery rhyme "Jack Be Nimble." The humor appears to derive from slapstick chaos and the character's panicked efforts. The "Gothic" portrait of a stern man advertising Arrow Collars uses aspirational masculinity marketing common to the era. Overall, this is a **commercial page** with minimal editorial content—primarily showcasing luxury goods targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e ‘THE road to pure whisky [Jaa op Mig: is anarduousone—the road jf to mellow whisky is a long one — our faithfulness in following both these roads, care and time, is what makes Cascade distinctive. Original Bottling has Old Gold Label, Gro. A. DICKEL & Co. Distillers Nashville, Tenn, aL “GOTHIC 4 ° ZA\RROW COLLARS MEN WHO APPRECIATE TRUE VALUE IN COLLARS WILL BE PLEASED WITH THE MANY TRIPS AN ARROW WILL MAKE LAUN: DRYWARDS WITHOUT SHOWING TRACES OF WEAR 2 for 28 cents CLUETT, PEABODY & CO. INC. MAKERS Bonbons Chocolates For all occasions—and selected by all as the standard of excellence. FIFTH AVENUE at 35th STREET NEW YORK SEE EE SAM, DE NIMBLE; SAM, BY. QUICK. HURRY AND COVER THE C/ NDLESTICK. comicbooks.com