Life, 1916-02-17 · page 46 of 52
Life — February 17, 1916 — page 46: what you’re looking at
What you’re looking at
This page mixes **social satire with advertising and literary promotion**, typical of early 20th-century Life magazine. The lead article, "Convincing the Masses," sarcastically mocks wealthy industrialists' claims that their exploitation serves the public good. Judge E.H. Gary's quote—that unrest would disappear if the poor believed the rich acted benevolently—is attacked as naive. The author cuts through this with biting irony: trusts raising prices, financiers rigging markets, factories employing child labor, and canners selling fake strawberry jam all supposedly serve "common comfort and well-being." The satire's point: the masses aren't stupid for doubting these claims—they're right to be skeptical of the wealthy's self-serving justifications. The page also features advertisements for **Absorbine Jr.** liniment and a promotional campaign for **Morgan Robertson's collected stories**, neither of which requires historical context to understand. The biblical pastiche about "Robinson" appears to be humorous filler text mimicking King James language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
' | After A Hard Day’s Work rub the tired muscles with a few drops of the soothing, refreshing, antiseptic liniment Absorbine, Jr. You will find it pleasant and convenient to use and remarkably efficacious. Absorbine, Jr. invigorates jaded muscles, limbers the joints and prevents -day soreness and lame- ness after a strenuous, tiresome day of sport or work. AbsorbineJ® THE ANTISEPTIC LINIMENT combines efficiency with safety, being made of pure herbs, and is positively non-poisonous. Then, too, Absorbine, Jr. is a safe, powerful germicide which makes it especially valuable as an apphica- B tion for cuts, bruises and sores. No danger Cis) of infection if Absorbine, Jr. is applied promptly. A bottle of Absorbine, Jr.. kept handy for emergencies, is excellent health and accident insurance. $1.00 a Bottle at Draggists or Postpaid. A LIBERAL TRIAL BOTTLE will be sent to yout address on teceipt of 10c in stamps. W._F. YOUNG, P. D. F. 307 Temple St. Springfield, Mass. Convincing the Masses Unrest would, I believe, disappear if the masses of the people were con- vinced that everything reasonable was being done by those more for- tunate than themselves to promote the common comfort and well-being. —Judge E. H. Gary, in Harper's Monthly Magazine. TT enough, but what a terrific job it will be to establish such conviction in the minds of the masses. Of course, those of us who are on the inside know what unselfish crea- tures the fortunate ones are. We know that when a trust magnate boosts the price of one of the necessities of life it is with no thought of his own profits, but solely “to promote the common comfort and well-being.” And so also when a high-minded and altruistic financier rigs the stock mar- ket. And so also when a kind and gentle manufacturer fills his factory with little children. And so also when a loving canner sells us gelatin- ized hayseed and labels it strawberry jam. We wiser ones who have studied political economy know that huge profits are but the necessary concomi- tant of these operations on hehalf of the public, but how to get the masses to realize it? There’s the rub, The masses are so stupid and so sceptical and so superstitious. VERY man must do his own grow- ing, no matter how tall his grand- her was, Robinson Was An-Hungered ND at mid-day the manager, whose surname was Robinson, was an- hungered and fain would eat. And he spoke in a low voice to his scribe, whose name was Ella, saying: Sweetheart, I am an-hungered and would eat. Come with me and we will a place and satisfy ourselves. And putting on their outer garments, they did go into the highways of the city and walked among the multitude, seek- ing a goodly place. } And when they had come to a house of great height and many windows, they did enter at the side door thereof, and the servants of the house did meet them, and taking their outer garments, did give them tokens therefor. Thereupon they did enter an upper room where a multitude was assem- bled, and a servant approached them, and did bid them to sit at a window. Read what our great writers say of MORGAN ROBERTSON’S WON- DERFUL STORIES—They ought to know, “Few of our contemporary authors so richly deserve the honor of a col lected edition as Morgan Robertson, who was one of the real story tellers.” JOHN KENDRICK BANGS. “The very ocean ought to rise up and bow to bloryan Robertson for hie faithful portraiture of itself and its people.” RUPERT HUGHES “T have always regarded Mor Robertson as the ablest writer of fen storeesinthiscountry. REX BEACH stories are. bully—his sea ‘and his men have hale en the chests.” LOOTH TARKINGTON “4 master of his art. Ni teal stories can atford to mi Morgan Robertson's works RICHARD HARDING DAVI “Tholda very highoy Robertson's work. 0 lover of reading W. CHAMBER: an writer has written ies than M perican writer ever wrote as ued sea stories as he has written.” IRVIN S. COBB. bout Morgan Robertson's the magic and thrill of the the day dreams of boyhood when pirates and rare ad- venture were the feal things.” FINLEY PETER DUNNE. Mr. Dooley.) “I appreciate the high qualities Morgan Robertson's work. He was firsterate seaman—one could see th with half an eye, JOSEPH CONRAD “His whole life vibrates with ex} and drama, all of which heb assayed in the crucible of his burning imagination.” ROBERT iI, DAVIS (of Munsey’s). “The trail of the sea serpent is ov all of Morgan Robertson's stories.” WILLIAM DEAN HOWELLS, an Robertson gave to Amer- re the trve touch of the NRY REUTERDANL, SINFUL PECK Here is Your Set—waiting for the coupon below Morgan Robertson's 35 wonderful new stories in four handsome red cloth volumes (bound in red leather if you lovethe feel and look of a well bound book) crammed full of the creations of agenius! Stories of strange adventure that will set your heart racing like a twin six engine! Stories that will send your imagination peering over ¥ brink of the spirit world, Stories of humor, den with laughs, that will pull your feet back to old Mother Earth. 35 stories—one complete novel of 70,000 words — “Sinfal Peck,’” Morgan Robertson's greatest char- acter creation. Of this book IRVIN COBB sald, “Sinfal Peck belongs in the same immortal company with Long John Silver and Robinson Crasce’’—over 1000 pages —four volumes, Uniform edition. (The Metropolitan and McClure’s Recognition Edition, The books are FREE. You only pay for two magazines that you should be reading and you pay less than what the magazines would cost you on the newsstands! And you may pay for the magazineson easy pay’ ments. The books cost you not a penny. We even prepay carriage charges. Don't delay sending your coupon. You may for- get and miss a rare treat of unusual fiction. PLEASE NOTE. If you prefer to remit in, one payment, send £175 for books in cloth binding. Gr $5.5 for beautiful full leather binding. Canada and foreign subscriptions, postage extra Magazines may be sent todifferent addresses if desired. I youare at presenta subscriber to either magazine, four subscription will be extended. 4 new volumes-35 stories —over 1000 pages—300,- 000 words—good paper— new type—bound in hand- some red cloth binding— uniform edition with titles stamped in gold. About fourteen months ago Metropolitan and McClure'sjoined forces to give Morgan Robertson long-delayed recognition and re- ward. On March 24th, 1915, he died. The effort started by Metropoti tan and McClure’s for Morgan Rob- ertson’s benefit will be continued for Morgan Robertson's widow; for she has no income other than the royalties she will receive from this distribution omer husband's books. You can help. You can,make these four handsomely bound vol umes of Morgan Robertson's sto- ries yours if you send us your subscription now for Metropolitan and McClure's. We will pay for the books. We will pay the car riage charges on them. We will pay Mrs. Robertson a generous royalty if you will pay for the magazines less than what they would cost youat the newsstands, and you may pay for your subscrip- tion in easy monthly payment METROPOLITAN @) Life 217 432 Fourth Ave., New York Enter my subscription for Met ropolitan 18 months and Mc Clure’s 18 months, and send Mor » Robertson's New Stories, it four volumes, carriage prepaid by you. Venclose toc and agree to seivd you $1.00 a month for *s months to pay for my subscription. The books are mine FREE. Name Street ...... City and State. *Change terms of payment to & full + binding. 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