Life, 1916-02-17 · page 45 of 52
Life — February 17, 1916 — page 45: what you’re looking at
What you’re looking at
This page mixes editorial cartoons with advertisements and philosophical commentary, typical of Life's satirical format. **The Cartoons:** - Top left ("Oh Hubby, See What a Daisy Nest"): A wife admires a bird's nest, criticizing her own home—simple domestic humor about housekeeping standards. - "Pure Logic" section: A philosophical joke playing on the paradox that "bad men" can't exist without "good men" to compare them to; therefore, if all men were bad, they'd logically be good. **The Advertisement:** The Federal Motor Truck Company ad dominates the right side, using aggressive persuasion ("No Need to snap the Whip"). It argues for motorized trucking over horse-drawn delivery, claiming motor transport provides year-round reliability regardless of weather—appealing to business efficiency and modernity. **Bottom Section:** "Emergency Morality" contemplates whether temporary moral currency (metaphorically, lowered ethical standards) might help society survive post-war hardship, suggesting wartime created moral bankruptcy requiring "reinforcements." The page reflects post-WWI concerns: industrial modernization, business efficiency, and moral reconstruction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@ No Need Mf'to snap the Whip with the It is on the job all the time— giving dependable and econom- on, mubmy, SEE WHAT A DAINTY NEST! ical service. Snow and ice, rain WHY CAN'T WE HAVE A PRETTY HOME LIKE and mud, the worst kinds of road sat?” } or weather conditions do not tie ' up your trafic department—if Pure Logic A it’s Federalized. AD men cannot exist without good ; How about your haulage? Are you men, Goodness and badness be- 7 h : . d ing relative terms, if there were no | e paying the extra cost in time and money good men there could not possibly be of horse-drawn delivery in these days of the anyone with whom to compare the bad more efficient motor transportation? men. Consequently the bad men would i . be to all intents and purposes non- | You owe it to yourself and to your firm to existent. Or, in other words, if all | let us at least show you what other concerns in men were bad, there would be no good your line of business have saved with Federalized men to look down upon them, and, as ; q they would not look down upon them- ‘Transportation. . Write today. selves and consider themselves bad, they would be, for all practical and ; . Federal Motor Truck Company logical purposes, good. Detroit, Michigan OUNT that day lost whose low-de- scending sun Views from thy hand no German insult sprung. Cie BILTMORE ICE GARDENS OUT OF DOORS Emergency Morality An emergency moral currency might The Talk of New York yourp it’ be:possible;, we woulder, serve to tide us over hard times. It Tex seteed eceicinsed pergele ever to issue an emergency could be issued sparingly during the Oren ew IE as 8b sioahiin? Welbave an Gmérceiey cam indecent period through which we 630 afiemoon: 8.30 © I p.m rency in the material world; is it too passed just previous to: the: war.. It Except Sundays much to ask that the same idea be is certainly needed now. applied to the invisible world of feel- It is quite true that even in ordinary ings, from which, after all, the ma- times our stock of moral currency is HAVE YOU IDEAS AS terial world issues? Actions are al- never too great. But when there is a — OTOPLAYS OR STORIES? If w» we wi ANY tore —eri vay! anic, reinforcements should arrive. STATA OR STORIED Hp cewa act tema ANY trate ways preceded by thoughts. panic, ‘cemen 1 Sian deat ORY EETISON COs oN ketone Hi rm toe plpalemmap ech Abecarheg Henle ll |