Life, 1916-02-17 · page 33 of 52
Life — February 17, 1916 — page 33: what you’re looking at
What you’re looking at
This is a **Goodyear Cord Tires advertisement**, not a political cartoon. The page features a product photograph of a tire rendered in dramatic black-and-white with dimensional shading. The ad's persuasive strategy appeals to consumer logic: the Franklin Automobile Company, known for quality and durability, carefully selects Goodyear tires as standard equipment. The copy argues this choice implicitly endorses Goodyear's superiority—if a reputable car manufacturer trusts these tires with their reputation, consumers should too. The ad mentions "gas cars and electrics," reflecting an era when electric vehicles competed with gasoline automobiles (early-to-mid 20th century). Products listed include "No-Hook" and "Q.D. Clincher" tire variants with "All-Weather and Ribbed Treads." This is straightforward commercial advertising with no satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Goopg¥EAR CORD TIRES HE Franklin Automobile Company carefully conserves the reputation of the Franklin for extraordinary tire mileage, and comfortable riding. The tires which it adopts are naturally the subject of most serious consideration and must survive the most drastic tests. Under these circumstances, don't you think the choice of Goodyear Cord Tires asstandard Franklin equipmenttellsvolumes about the tires? No-Hook and Q. D. Clincher All-Weather and Ribbed Treads For gas cars and electrics The Goodyear Tire & Rubber Company AKRON, OHIO comicbooks.com