Life, 1916-02-17 · page 3 of 52
Life — February 17, 1916 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **full-page advertisement** for the Prudential Insurance Company of America, not political satire. The ad promotes their "Prudential Monthly Income Policy" — an insurance product offering regular monthly payments to policyholders or their beneficiaries. The visual metaphor shows a line of men in business attire marching above a large ceremonial check labeled "MONTHLY INCOME," illustrating the concept of steady, reliable payments. The headline "Prudential Day — The National Pay-Day" presents the first of each month as a secure financial milestone. The accompanying text emphasizes prudent financial planning: "the Wise Man Prepares for Tomorrow's Adversity." This reflects early-20th-century anxieties about economic security and the appeal of insurance as protection against future hardship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The National Pay-Da The First of Every Month Prudential Bay In Today’s Prosperity the Wise Man Prepares for Tomorrow’s Adversity IS is the wisdom of observation—his foresight antici- pating the approach of age, the decline of his earn- ing capacity, the curtailment of his resources. Beyond that, he pictures the possibility of his widow, his children, his loved ones, struggling for very existence in a battle for which they are ill-fitted, unprepared. Strong today, he provides against a needy tomorrow. He safeguards the future of those who may live after him. Nota big, round sum in a single payment—so easy to unwisely invest—but an assured amount on “Prudential Day, the National Pay-Day,” the first day of each and every month during the lifetime of those he protects with a Prudential Monthly Income Policy “Insurance That Insures Your Insurance” Upon maturity of the policy the insured, if living, may enjoy a regular monthly income for 5, 10, 15, 20 years, or for life—an income that immediately becomes effective for his beneficiaries in the event of his untimely death. For the provident there are no mischances. greatest tribute to any man’s memory is: “He Left Them Well Provided For” Talk with the Prudential representative in your town. Let him tell you about the various Prudential policies— all the best kinds of life insurance for the whole tamily, Or write— TODAY —to DEPT. 55 holders. The Prudential Insurance Company of America Incorporated Under the Laws of the State of New Jersey lent at low cost. STRENGTH OF GIBRALTAR “PRUDENTIAL DAY” in your home means: The prompt payment of rent, living expenses, houschold bills: a guaranteed assurance of comfort; a life-long safeguard against privation, hardship, drudgery, self-sacrifice. The “My Company!” sie aera fener Pade. held” the faeachnn efecto Motuattaion of to draw. dividends; by the stockholders of the Company, directors authority to purchase coo: Trollme wack, and turn it over fo the poticy- f the eval For the dollars and cents of these policy- holders had developed Company having its begeeise in 2 beret ofhce in RCL a point wheres in 1915, to policies mumbered over 15 Mitten nd the toa sorance a farce ‘was more than 2 Bilhon 700 Million Dollars t Thas Prodential policyholders have aceuired control of the Company, end, beginning this year, ell receive their proportion of the Com- dory's eernines Home Office, Newark, N. cs