Life, 1916-02-17 · page 2 of 52
Life — February 17, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement**, not satire or political commentary. It advertises "Bull Durham" smoking tobacco to American soldiers, likely from World War I era based on the military uniforms and style. The image shows military officers examining what appears to be a map or document—a scene suggesting military planning and authority. The advertisement leverages this patriotic military imagery to market tobacco, claiming Bull Durham is "an army of smokers" and associating the product with "Uncle Sam's fighting men." The pitch emphasizes the tobacco's mild Virginia blend and appeals to masculine ideals of "vim, vigor and dash." This represents early 20th-century marketing that directly associated smoking with military strength and American patriotism—messaging that would be considered highly inappropriate and false by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get the Range of Smoking Satisfaction Roll “ Bull” Durham into a cigarette and you have a smoke with all the vim, vigor and dash of Uncle Sam’ 8 fighting men. That's why the American Ary i is an army of * Bull” Durham smokers. “* Bull” Durham puts snap into their action and “ punch” into their sys- tems. For a virile, lively, manly smoke, “roll your own” with “Bull” Durham. GENUINE SMOKING TOBACCO “Bull” Durham is the mildest of all tobaccos. It has a unique aroma and a distinctive mellow-sweet flavor that no other tobacco can . we give you. Made of the famous “ bright” Virginia- ™ North Carolina leaf, ‘“ Bull’’ Durham has been the “J | great American smoke for three g generations. “Roll, i your own” with “Bull” Durham and enjoy a , real smoke. THE AMERICAN TOBACCO COMPANY comicbooks.com