Life, 1916-02-10 · page 6 of 44
Life — February 10, 1916 — page 6: what you’re looking at
What you’re looking at
This page is a **commercial advertisement**, not satirical content. It promotes White Trucks, a commercial vehicle manufacturer based in Cleveland. The ad claims White Trucks dominate the market with a "two to one" sales advantage over competitors. The copy emphasizes White's reliability and stability—important selling points during an era of "elimination and consolidation in the motor industry." It lists 37 major corporate and government users owning 1,571 White trucks combined, including utilities, oil companies, bakeries, and government agencies. The advertisement appeals to business logic: White Trucks represent a sound investment with "high net earning power" and reliable service. This is straightforward corporate marketing, not satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHITE TRUCKS PREDOMINATE ‘in this Country TWO to ONE HE truck users of this country purchase each year twice as many White Trucks as trucks of any other make, and at a higher purchase price. This predominance is not confined to a few localities or special lines of business. It is nation wide, among all classes of users, ranging from retail butchers to the great packers, from small municipalities to the United States Government, from local oil distributors to the chief refining companies, from small retail merchants to the big department stores. A significant feature of White Truck distribution is the high percentage of multiple and repeat purchases by concerns whose transportation experts know exactly what a given truck is worth. STABILITY OF SERVICE AND PERMANENCE OF ORGANIZATION Large output warrants a degree of service to White owners which no lesser distribution can support. It insures also a stability and permanence of organi- zation on which owners can confidently rely —no inconsiderable asset in these days of elimination and consolidation in the motor industry. The purchase of a White Truck is an investment with high net earning power behind it and with permanence, both of truck value and of White Company service. Some of the Larger Users, Owning 15 or more White Trucks B. Altman @& Company Mande! Brothers Armour @& Company National Casket Company Associated Bell Telephone Companies ‘ New York Board of Fire Underwriters Atlantic Ice @& Coal Corporation. . 5 Oppenheim, Collins @& Company Atlantic Refining Company. é Frank Parmelee Company City of Baltimore City of Pittsburgh Boggs ® Buhl, Inc. ‘The Rosenbaum Company . City of Boston. . : Schulze Baking Company City of Cleveland»... W. @ J. Sloane Cleveland-Akron Bag Company ‘Standard Oil Company of California Coca Cola Bottling Companies. . . Standard Oil Company of Indiana Gimbel Brothers : : Standard Oil Company of New York Glacier Park Tsansportation Company i A 5, Standard Oil Company of Ohio B. F. Goodrich Company Bien Bisshece : Gulf Refining Company . ° ‘ joseph Horne Company . Supreme Baking Company faufmann Brothers . . . . 7 ix Union Oi! Company of California Kaufmann @& Baer Company United States Government Post Office Department Los Angeles Brewing Company Ward Baking Company The Above 37 Owners Operate a Total of 1571 White Trucks The WHITE COMPANY CLEVELAND White Trucks Received the ONLY GRAND PRIZE awarded Motor Trucks at the Panama-Pacific International Exposition, San Francieco = - oe comicbooks.com