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Life, 1916-02-10 · page 5 of 44

Life — February 10, 1916 — page 5: what you’re looking at

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Life — February 10, 1916 — page 5: Life, 1916-02-10

What you’re looking at

This page mixes editorial content with advertisement. The left side contains testimonials praising the "Swoboda System"—apparently a health/vitality method claiming to restore youth and energy without drugs or dieting. The cartoon on the left shows a simplified male figure labeled "Men and Women of All Ages Profit Through Conscious Evolution." The right side advertises Alois P. Swoboda's book and system, featuring his portrait. Swoboda claims his method explains "high blood pressure," "hardening of the arteries," and other conditions, promising readers will understand their body as "never before explained." This appears to be early 20th-century health pseudoscience marketing—a common Life magazine feature mixing genuine satire of quackery with paid advertisements for dubious "self-improvement" systems. The earnest testimonials likely parody such appeals.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

So Lai bal | has Why be Sixty-five in Body when Less than Thirty in Years? You are Only as Young as Your Cells are Alive, Energized and Plastic Why Take Less Than Your Full Share of Life and Pleasure? Are you living a full and successful life? Why not always be at your best ?—thoroughly well, energetic? Why not invest in yourself and make the most of your every opportunity? It is easy When you know how. The Swoboda System points the way. It requires no drugs, no appliances, no dieting, no study, no loss of time, no special bathing; there is nothing to worry you. It gives ideal mental and physical conditions without inconvenience or trouble. THE SUCCESSFUL AND ENJOYABLE LIFE Your living, enjoying and earning power depends entirely upon your energy, health, vitality, memory and will power. The Swoboda System can make you tireless, improve your memory, intensify your will power, and make you physically just 2s you ought to be. I promise it. NOT SELF-CONSERVATION, BUT SELF-EVOLUTION Early To Bed and Early To Rise may have at one time made man healthy, wealthy and wise, but now it is otherwise. To-day, early to bed and early to rise and regularity of habits gives a man high blood pressure, hardening of the arteries, and makes him mentally narrow, irritable and ady to criticise—premature old age and carly demise. Nowadays, as in truth always, if a man desires to be healthy, wealthy and wise he must evolutionize, WHAT OTHERS HAVE TO SAY: “Conscious Evolution has done all for me that you promised and I am simply radiat- ing good health. I can hardly believe it myself, it has made such a great change in me. I'm in better condition than T have been for twenty years and am chuck full of energy and ambition. Tasks that were a burden to me in the past are now easy and a pleasure. I'bave no money to burn or throw to the birds, but if you were to offer me one thou: sand dollars in good hard cash and put me back where I was before beginning your I would say, ‘Nothing doing.’ I enjoy the work you have mapped out for me and am impatient to get at it. T shall be sixty-six years old next August you were to see me right now you would say, * and, as a fact, I am better, stronger. and have more chergy than the average man at forty. I have only you and your system to thank for these things, and I Want to thank you from the very bottom of a gratef heart for what you have done for me. Iam a man now in every sense of the word, whereas I was only a fraction of a man, and a small fraction, before profiting thru Conscious Evolution. The strangest part of it all ig that my hearing is greatly improved. The muscles of my shoulders, hack Snd abdomen are immense, and I have forgotten that I have a liver, kidneys, heart or any other organs, ¢x- cept my stomach, which makes a loud call three times aday. T have lost all desire for stimulants.” “One year ago T was an old man of forty; today T am a youth at forty-one.” “I must state that the principle of your system is the most scientific, and at the same time the simplest, I have ever beard. You do not misrepresent one si word in your advertising.” “When I tell some of my friends how quickly T was benefited by Conscious Evolution, they do not believe me. They think I exaggerate.” “T feel that I must express once more my sincerest and warmest appreciation of the benefit you have given me. Had anyone told me that I could possess such fine quality of body and such development as I do at pres- ent, after nine weeks of Conscious Evolution, 1 would have said that they were raving mad. You have proved beyond the shadow of a doubt that you can do every thing you say; in fact, I believe you really do more than you promise. Results have been so startling in my case that I feel that T have been born again, At the time of writing I feel full of life, energy and am- bition. My body bas assumed a most graceful shape of which I'am more than proud and thank the day that I ever heard of you. I could write you a whole lot about your Conscious Evolution, I feel so thankful. ‘There is no better value on God's earth than what you offer, and anyone who doubts your statements must be indeed more than skeptical. I would consider it an honor to have you use my letters in every way you think fit.” 233 Why Become Prematurely Old in Whole or in Part? Age in Years and Age in Body are not Identical Ponce de Leon’s Fountain of Youth Died With Him Your fountain of youth will die with you. Each man’s fountain of youth is within him- self. Through Con- scious Evolution only can you drink to the full of the fountain of youth. WHAT OTHERS HAVE TO SAY: “Tam seventy-one years of age, and in three weeks your system bas apparently made a new tan of me. I thus.astic over Conse 2 lution that it is difficult for me to control myself, and not do more than you say. I want tc thank you for the interest you are taking in my case. When I wrote you for your instruc tions I was in a very desperate condition. I have never been sorry for one minute that I have written you. On the con- trary, I want to thank you for what 'you are doing for me. I am getting along fine; I am a wonder to myself. It does not seem possible that there could be such a change in any one in such a short time. Originator of Conscious Evolution My New Copyrighted Book is Free It explains THE SWOBODA SYSTEM OF CONSCIOUS EVOLUTION and the human body as It has never been explained before. THEORY OF THE BODY AND THE MIND. enlighten you. It explains MY NEW It will startle, educate, and My book explains HIGH BLOOD PRESSURE and MARDENING OF THE ARTERIES, as well as OLD AGE conditions and how to overcome them, You will cherish this book for having given you the first real understanding of your body and mind. It shows how you may be able to obtain a superior life; It explains how you may make use of natural laws for your own advantage. My book will give you a better understanding of yourself than you could obtain from a college course. The Information which It imparts caract be obtained elsewhere at any price. It shows the unlimited possibilities for you through conscious evolution of your cells; It explains my discoveries and what they are doing for men and women. Thousands have advanced them- selves In every way through a better realization and conscious use of the principles which I have discovered and which I disclose in my book. It tells what Conscious Evolution means and what It may dofor you. It also explains the DANGERS OF EXERCISE and of EXCESSIVE DEEP BREATHING, Voffer my System on a basis which makes It Impossible for you to lose a single penny. My guarantee Is startling, specific, positive and fraud-proof. Write for my FREE BOOK and full particulars to-day before It slips your mind, Make up your mind to at least learn the facts concerning the SWOBODA SYSTEM OF CONSCIOUS EVOLUTION for men and womeo. ALOIS P. SWOBODA, 1318 Aeolian Hall, N. Y. comicbooks.com